Tono de Marca

Nurturing, Empowering, and Purpose-driven

Valores de Marca

• •Inclusivity and Social Equity
• •Expertise and Efficacy
• •Play-Based Learning
• •Community and Collaboration
• •Quality and Trust

Mejores Prácticas

• •Lead with the 'Why': In all marketing communication, from social media bios to product pages, start with the social mission. Remind customers that their purchase has a purpose. This is your most powerful differentiator.
• •Balance Play with Purpose: Ensure the copy reflects both the fun of learning through play and the serious, expert-backed methodology behind the products. Use words like 'joyful,' 'discover,' and 'playful' alongside 'effective,' 'proven,' and 'expert-designed.'
• •Show, Don't Just Tell: Utilize testimonials and stories. Instead of just saying your products work, share reviews from parents describing their child's progress. Create blog or social media content that features stories from your volunteer programs (with permission) to illustrate your impact.
• •Speak Parent-to-Parent: Use a supportive and empathetic tone that acknowledges the challenges and hopes of parents. Frame your products as solutions to their problems (e.g., 'Help your child overcome reading hurdles,' 'Make math less intimidating').
• •Use 'We' to Build Community: Often use inclusive language like 'we,' 'us,' and 'together' to reinforce the idea that Learning Vessels is a community of parents, educators, volunteers, and partners working toward a common goal. This transforms a transaction into a partnership.

Percepción Social

Customers perceive Learning Vessels as a trusted, effective, and fun educational resource with high-quality products. It is seen as a reliable social enterprise with a heart, making a meaningful impact on underprivileged children and fostering a perception of professionalism and reliability through good service.

Ejemplos de Copy

• •More than just a game. It's a chance. Every kit you bring home helps us provide the same expert-designed learning tools to a child in need. Together, we're closing the education gap in Singapore, one playful moment at a time. Thank you for being part of our journey. #LearningVessels #SocialEnterpriseSG #LearnThroughPlay #EducationForAll
• •Struggling with sight words? You're not alone. Designed by literacy experts, our Sight Words Flash Cards turn practice into play. These aren't just cards; they're the 'ah-ha!' moments your child will remember. Made with durable, kid-friendly materials, they’re built for countless rounds of fun and learning. Empower your little reader and watch their confidence soar.
• •Is your child ready for Primary 1? Let's make learning fun.
• •Stop searching for learning tools that work. You've found them. Tired of learning toys that don't teach? At Learning Vessels, our materials are designed and tested by a team of literacy and child development experts to build real skills. From phonics to numeracy, give your child the expert-approved head start they deserve. Shop our collection now.
• •It Started With a Simple Question: How Can We Help? In 2013, we met children who couldn't recognize the alphabet. We knew we had to act. Learning Vessels was born not as a store, but as a promise—a social enterprise dedicated to giving every child the opportunity to find their strengths. The profits from your purchase directly fund our volunteer-run literacy and numeracy programs for underprivileged kids. This is our labor of love, and you're a part of it.