Tono de Marca

Heartfelt, gentle, and artistic. It's friendly and approachable, using emotional and personal language to build connection and focus on the sentiment behind the gift.

Valores de Marca

• •Thoughtful Connection
• •Lasting & Sustainable Design
• •Originality & Artistry
• •Simplicity & Elegance

Mejores Prácticas

• •Lead with Emotion: Always start with the "why" behind the gift—the feeling, the occasion, the message of connection. The product is the medium for that emotion.
• •Use Gentle & Evocative Language: Employ words like "gentle," "thoughtful," "lasting," "heartfelt," "cherish," and "symbol." This reinforces the sentimental value of the brand.
• •Highlight the "Forever" Aspect: Consistently contrast LEAFIES with perishable gifts like flowers to emphasize their lasting nature and sustainability.
• •Emphasize Dutch Design & Local Production: Mentioning the designer and its Dutch origins adds a stamp of quality, authenticity, and artistry that resonates well with customers.
• •Keep it Simple & Elegant: Ensure the copy is as clean and uncluttered as the product design itself. Avoid loud, salesy language. The tone should be calm, confident, and sincere.

Percepción Social

LEAFIES is perceived as a high-quality, original, and stylish gift option. It is seen as a meaningful and unique present that stands out, reliable, with excellent service, fast delivery, and values its Dutch origin and design.

Ejemplos de Copy

• •A little piece of forever. ✨ For a birthday, a thank you, or just because. Send a lasting reminder that you're thinking of them. Who would you send a LEAFIE to? #Leafies #LastingGift #DutchDesign #ThoughtfulGiving
• •Say 'Thank You' with something unique. LEAFIES are the perfect, lasting gift to show appreciation for your team and clients. Original, elegant, and delivered right through the letterbox. Explore our B2B options.
• •More than a gift, it's a message. For every 'I miss you,' 'Congratulations,' and 'I'm here for you,' there's a LEAFIE. Designed in Holland to last a lifetime, just like the memories you share. Shop now.
• •When words aren't enough, a simple gesture can bring comfort. Our LEAFIE is a quiet, lasting symbol of support and compassion. A gentle reminder that they are in your thoughts during a difficult time.
• •A Gift That Never Fades 🍃 | The Art of Saying You Care