Tono de Marca

expert, direct, and technical

Valores de Marca

• •Quality & Durability
• •Precision & Expertise
• •Empowerment & Community Focus
• •Specialization
• •American Made

Mejores Prácticas

• •Continue using technical and industry-specific terminology (DOM, CNC, triangulated, unibody). Your audience is knowledgeable and will see this as a sign of authenticity and expertise, not as jargon.
• •Don't just list features; connect them to benefits. It's not just a "roll cage," it's "uncompromising safety on the trail." It's not just "CNC-notched," it's a "guaranteed perfect fit that saves you hours of grinding."
• •Your strength is your specialization in XJ/MJ models. Lean into this heavily in your copy. Use phrases like "The XJ Specialists" or "Engineered exclusively for your Cherokee." This builds immense credibility.
• •Frame your products as a partnership with the builder. Use words like "your build," "weld-in," "your project." This reinforces the value of empowering your customers to achieve a professional result themselves.
• •Avoid marketing fluff, exclamation points, or overly salesy language. Your brand's voice is that of a confident, skilled craftsman. Let the quality and specifications of the product do the selling. The copy should be as clean and strong as the welds on the final product.

Percepción Social

no-frills, high-quality, trusted specialist for serious off-road builders

Ejemplos de Copy

• •Engineered to Protect. Our CNC-bent DOM roll cage for the Cherokee XJ is the ultimate DIY solution for uncompromising safety and a perfect fit.
• •Your XJ was built to be pushed to the limit. Our frame stiffeners ensure its unibody is, too. Weld-in strength, engineered for the trail. #LDRCustoms #JeepXJ #OffroadFabrication #MadeInUSA
• •LDR Customs was born in the workshop, not the boardroom. We're fabricators dedicated to one thing: building the strongest, most precise DIY chassis and roll cage kits for the Jeep XJ and MJ platforms. No fluff, just quality parts for builders who demand the best.
• •Don't guess on your cuts. Our pre-notched XJ cage kits are ready to weld.
• •Constructed from 1.75" x .120" wall DOM tubing, providing superior strength and dent resistance compared to inferior HREW or ERW tubing.