Tono de Marca

aspirational, supportive, professional, and engaging

Valores de Marca

• •Passion
• •Experience and Expertise
• •Quality
• •Community
• •Elegance and Style

Mejores Prácticas

• •Balance Professionalism and Passion: In all communications, pair expert, quality-focused language with words that convey a genuine love for dance and movement.
• •Speak the Language of Dancers: Use terminology and references that resonate with the dance community to build authenticity and connection.
• •Be Visually-Driven: Let high-quality images and videos of dancers and products lead the narrative. The copy should complement and elevate the visuals, not overpower them.
• •Engage and Encourage: On social media, actively respond to comments, celebrate customer achievements by re-sharing their content, and use an encouraging, supportive tone.
• •Segment the Message: While the core values remain the same, tailor the tone slightly for different platforms. Maintain a professional and informative tone on the website and in official communications, while adopting a more personal, friendly, and community-focused voice on Instagram and Facebook.

Percepción Social

Positive, specialized, reliable, stable, trusted, and modern, deeply connected with its community and passionate about its niche.

Ejemplos de Copy

• •Every leap starts with a dream and the right gear to make it fly. ✨ Shine in the studio and on stage with our latest collection. #LBDanza #Dancewear #PassionForDance
• •Equip your students for excellence. Since 1995, LB Danza has been Pavia's trusted partner for professional dancewear. We offer special selections for schools. Contact us to discover more! #LBDanzaPavia #DanceSchool #ProfessionalDancewear
• •Elegance in Motion. Discover the new collection where performance meets style. Crafted for the dedicated dancer. Shop now. #LBDanza #NewArrivals #DanceFashion
• •Grace on blades. Whether you're training or competing, our skating collection offers the perfect blend of comfort and style. Explore top brands at LB Danza. #LBSkating #FigureSkating #Pattinaggio
• •From the studio to the street, move with confidence. Our LB Collection combines fitness functionality with sportswear elegance. Feel strong, look amazing. #LBFitness #Activewear #MadeInItaly