Tono de Marca

friendly, whimsical, and personal

Valores de Marca

• •Handmade Quality and Craftsmanship
• •Affordability and Accessibility
• •Passion for Animals
• •Originality and Character
• •Community Connection

Mejores Prácticas

• •Embrace Imperfection and Humor: Continue using self-aware humor, like the "cat hair" joke. It makes the brand more relatable and human.
• •Tell Personal Stories: Regularly share behind-the-scenes content featuring Petra, Ludvik, and their pets. This reinforces the personal connection and the "why" behind the brand.
• •Use Whimsical and Descriptive Language: Words like "magical," "sparkle," "enchanted," and "adventures" align perfectly with the brand's aesthetic. Continue to paint a picture with words.
• •Stay Consistent Across All Channels: Ensure the friendly, personal, and whimsical tone is present in everything from social media captions and ad copy to product descriptions and customer service emails.
• •Engage with Your Community Directly: Continue to respond to comments and messages with the same personal and friendly tone. Ask questions, run polls, and make your audience feel like they are a part of the Lazy Kitty family.

Percepción Social

The brand is perceived as highly positive, authentic, and passionate by its target audience, valuing unique designs, handmade quality, and the personal story, especially the connection to animal welfare.

Ejemplos de Copy

• •✨ Fresh from the glitter mines (and our tiny workshop)! ✨ Say hello to our new 'Cosmic Kitties' earrings. Each one is handmade with love, a little bit of magic, and probably a cat hair or two. 😉 Perfect for adding a little sparkle to your day and supporting our furry supervisors. Tap to shop and let your ears do the talking! #HandmadeJewelry #QuirkyEarrings #LazyKitty
• •We're Petra and Ludvik, the humans behind Lazy Kitty! 👋 In our small Slovenian workshop, surrounded by our four cats and two dogs, we create earrings with character. We believe fun, unique accessories shouldn't break the bank. Every pair you buy helps keep our mini zoo happy and well-fed! ❤️ Discover our story and find your new favorite earrings. #ShopSmall #HandmadeWithLove #AnimalLovers
• •Treat Yourself! 🐾 Get free shipping on all orders over 40. Stock up on your favorite whimsical earrings, all handmade in Slovenia. Your purchase makes our pets do a happy dance!
• •Shhh... This is just for you! 🤫 Our limited edition 'Enchanted Forest' collection just dropped. Inspired by magical creatures and woodland adventures, these pieces won't be around for long. Be the first to snag a pair and bring a little fairytale to your style. Shop now before they vanish!
• •For the grown-up who's still a kid at heart. Our 'Dino Nuggies' earrings are a playful nod to a childhood favorite. Lovingly handcrafted, these little guys are ready to join you on your daily adventures. Warning: may cause sudden cravings and extreme happiness. Get yours and unleash your inner dino! #FunEarrings #Nostalgia #LazyKittyCo