Tono de Marca

Authentic, family-oriented, and inspirational. The tone is grounded, relatable, positive, and purposeful, reflecting a dedicated family man and professional athlete with gentle strength and leadership.

Valores de Marca

• •Family First
• •Community and Philanthropy
• •Resilience and Hard Work
• •Authenticity

Mejores Prácticas

• •Lead with Values: Always anchor the copy in the core values of family, community, and resilience. Whether promoting a product or sharing an update, the message should reinforce what the brand stands for.
• •Maintain an Authentic Voice: Write in a tone that is humble yet confident. Avoid overly aggressive sales language or clichés. The voice should sound like Lawrence Guy himself: grounded, grateful, and purposeful.
• •Integrate the "Why": Connect every product back to the larger mission. A t-shirt isn't just a t-shirt; it's a symbol of resilience or a way to support the foundation. This gives customers a reason to buy beyond the item itself.
• •Show, Don't Just Tell: Use storytelling in your copy. Instead of saying "we value community," create a post that details a specific foundation event and its impact, like the Mother's Day gift-giving. This makes the values tangible.
• •Engage the Community as a Team: Address the audience as part of a collective. Use inclusive words like "we," "our," and "join us." This fosters a sense of belonging and reinforces the idea that buying from the shop is an act of joining the "L GUY" team and its positive mission.

Percepción Social

Respected, admirable, and grounded. Perceived as a role model, a "class act," and a pillar of the community, known for integrity and purpose both on and off the field.

Ejemplos de Copy

• •Built on hard work. Centered around family. Our new collection is for the team that matters most —yours. Inspired by the moments that define us, long after the game is over. Link in bio to shop the new Legacy line. #LGUY #FamilyFirst #Legacy
• •Some victories happen off the field. Every purchase from the Lawrence Guy Shop helps the Lawrence Guy Family Foundation support families in need. Wear the gear, join the mission. #Community #GiveBack
• •The "Resilience" Tee: Life is about the comebacks. It’s about standing strong, pushing forward, and lifting up those around you. This isn't just fabric; it's a mindset. Made with a premium, durable cotton blend for whatever your day demands. Represent your strength.
• •Subject: "It's More Than A Game, It's a Way of Life" Preview: "Inside: A look at our latest community drive and a special thank you from my family to yours."
• •Strength in Family. Power in Community. The official home for Lawrence Guy apparel. Gear up and be part of something bigger.