Tono de Marca

Authoritative, Elegant, and Reverent.

Valores de Marca

• •Heritage & Legacy
• •Craftsmanship & Savoir-Faire
• •Exclusivity & Rarity
• •Authenticity
• •Parisian Elegance

Mejores Prácticas

• •Lead with Heritage: Always anchor the brand in its rich history. Phrases like "Since 1920," "A century of expertise," and "A Parisian institution" reinforce its primary value.
• •Use an Elevated Lexicon: Employ sophisticated, descriptive, and evocative language. Words like "maison," "atelier," "savoir-faire," "provenance," "heirloom," and "curated" align with the brand's luxurious and authoritative tone. Avoid casual slang and aggressive sales language (e.g., "50% off," "buy now").
• •Tell the Story, Don't Just Sell the Product: Frame every piece within a narrative. Describe its historical era, the significance of its design, or the unique qualities of its gemstones. The customer is buying a piece of history, not just a commodity.
• •Educate the Audience: Use captions and content to share knowledge about gemology, different jewelry periods (e.g., Art Nouveau, Art Deco), and the intricacies of the craft. This builds credibility and positions the brand as a definitive authority.
• •Maintain Visual and Verbal Synergy: The elegance of the copy must be mirrored by the visual content. Photography should be professional, refined, and focused on the intricate details and beauty of the jewelry, creating a seamless and immersive luxury experience.

Percepción Social

À LA VIEILLE CITÉ is perceived as a historic and prestigious institution within the exclusive world of Parisian high jewelry. It is not a trendy, fast-moving brand but a bastion of timeless quality and historical significance. The public, particularly those interested in fine jewelry and antiques, would view it as a destination for acquiring rare and valuable pieces with a verifiable provenance. Its inclusion in official government and committee websites solidifies its reputation as a legitimate and respected dealer.

Ejemplos de Copy

• •A Belle Époque treasure, reborn. This platinum ring, circa 1910, centers a magnificent old European cut diamond, framed by the delicate milgrain and filigree work that defined an era of unparalleled romance. A piece of history, waiting for its next chapter. #ALaVieilleCite #BelleEpoque #AntiqueJewelry #ParisianHeritage
• •For over 100 years, our atelier in the heart of Paris has been a sanctuary for the exceptional. We are not just jewelers; we are custodians of history, curators of rarity, and artisans of the timeless. Discover the legacy of À LA VIEILLE CITÉ. #Since1920 #SavoirFaire #PlaceVendome #HistoricalJewelry
• •The quiet language of craftsmanship. In our Parisian workshop, every detail is an homage to the art of fine jewelry. From restoration to bespoke creation, this is where heritage is preserved and passion is forged. #JewelryMaking #Craftsmanship #ParisAtelier #HauteJoaillerie
• •What stories does your jewelry hold? Our specialists offer expert appraisal services, uncovering the history and value of your most treasured heirlooms. Entrust a century of knowledge. Visit us at our boutique on 5 rue des Pyramides. #JewelryExpertise #Gemologist #AntiqueAppraisal #Paris
• •The enduring allure of signed jewelry. From the iconic designs of the Art Deco period to the bold creations of the mid-20th century, our curated collection celebrates the master jewelers of history. Explore pieces that are not just worn, but collected. #SignedJewelry #VintageCartier #ArtDecoJewelry #CollectorsWorld