Tono de Marca

Passionate, Dedicated, Authentic, Transparent, Educational, Informative, Sophisticated, Artistic, Approachable

Valores de Marca

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Creativity & Innovation
• •Emotional Connection & Expression
• •Artistic Integrity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of Laurie Rubell's voice (e.g., passionate, sophisticated, authentic, informative). Include preferred vocabulary (e.g., "unique," "original," "innovative," "hand-stretched," "finest materials," "diptych," "layers of color") and phrases to avoid.
• •Always Emphasize Uniqueness and Craftsmanship: Consistently highlight that each piece is original, often a diptych, made with high-quality materials and a meticulous, personal process. This reinforces core brand values.
• •Tell the Story Behind the Art: Share insights into the inspiration, the creative process (as she does on TikTok and her blog), and the time involved in creating each piece. This adds depth and authenticity.
• •Maintain a Balance of Sophistication and Accessibility: While the art and its descriptions should convey sophistication, ensure the language is understandable and engaging, especially on more casual platforms. Use artistic terms correctly but explain them where necessary (e.g., "Diptychs - 2 canvas works").
• •Be Consistent Across All Platforms: While the style might vary slightly (e.g., more informal on TikTok, more formal on the website), the core tone, values, and messaging about the art's quality and uniqueness should remain consistent across the website, social media, email, and product descriptions.

Percepción Social

Laurie Rubell is perceived as a dedicated, professional, and skilled abstract oil painter who creates unique, vibrant, and impactful large-scale artworks. Her openness about her process on social media likely fosters a connection with her audience, making her seem authentic and passionate. Clients express high satisfaction, viewing her paintings as significant additions to their spaces, praising their beauty and the artist's talent. They see her work as vibrant, eye-catching, and a centerpiece.

Ejemplos de Copy

• •Website Hero Image Text: "Beyond the Canvas: Experience the unique vision of Laurie Rubell. Large-scale abstract oil paintings that redefine space and emotion, crafted with passion and the finest materials."
• •Social Media Post (showcasing a new diptych): "Two canvases, one vision. Dive into the intricate layers and expansive color of my latest diptych. Each brushstroke is a journey, months in the making, to bring a truly original piece of art to life. What do you feel when you see these worlds collide? #LaurieRubellArt #AbstractOilPainting #Diptych #FineArt #ArtisticProcess"
• •Product Description (for a specific painting): "Immerse yourself in [Painting Name], an original abstract oil painting by Laurie Rubell. Created with thousands of meticulously layered brushstrokes on hand-stretched canvas, this piece explores the dynamic interplay of [mention specific elements like color, line, figurative traces]. A testament to uniqueness and artistic dedication, it’s more than a painting; it’s an experience. Dimensions: [WxH]. Materials: Professional grade oils on canvas."
• •Email Newsletter Snippet (announcing new collection): "Dear Art Lover, I'm thrilled to unveil a new collection of abstract paintings, born from months of studio immersion and creative exploration. Discover works that push boundaries and invite contemplation. Each piece is a unique story told in color and light, waiting to transform your space. Explore the new arrivals: [Link]"
• •Instagram Bio: "Laurie Rubell | Abstract Oil Painter. Crafting unique, large-scale diptychs & paintings. Exploring color, form & emotion beyond the canvas. Lifelong artist. Shop my work 👇 [Link to website]"