Tono de Marca

friendly, accessible, and enthusiastic

Valores de Marca

• •Modernity and Style
• •Practicality and Convenience
• •Accessibility
• •Customer Engagement

Mejores Prácticas

• •Always be conversational: Write as if you were talking to a friend. Use questions, exclamations, and a friendly tone to create a connection.
• •Use emojis strategically: Emojis can add personality and emotion to your texts, but don't overdo it. Use them to emphasize ideas and make the copy more visually appealing.
• •Highlight benefits, not just features: Instead of just describing what a product does, explain how it makes the customer's life easier, more beautiful, or more fun.
• •Maintain a positive and upbeat voice: Your communication should be optimistic and solution-oriented. Even when addressing a problem (like a cluttered space), focus on the positive transformation your product offers.
• •Be consistent across all channels: Whether it's a website product description, an Instagram post, or a TikTok video, the friendly, accessible, and enthusiastic tone should always be present, adapting the format to each platform.

Percepción Social

positive

Ejemplos de Copy

• •Tired of the eternal 'what's for dinner' dilemma? 🤔 Our new multi-functional slicer is here to rescue you! Prepare your favorite salads in minutes and feel like a professional chef. 🥗🔪 Make your kitchen a creative and fun space. Buy it now on our website! #LauHome #CocinaFacil #InnovacionEnTuHogar
• •Transform your bathroom from chaos to an oasis of tranquility. ✨ With our new organizer, every cream, brush, and soap will have its own special place. Because a tidy space is a happy space. 😉 Find it at lauhomecolombia.com #LauHomeColombia #BañoOrganizado #HogarDulceHogar
• •Your furry friend also deserves a bit of pampering! 🐾 Our new interactive toy will keep them entertained for hours while you work or relax. Fun for them, peace of mind for you! ❤️ Get it with free shipping. #LauHomePets #AmorPeludo #MascotasFelices
• •🎉 MID-YEAR SALE AT LAU HOME! 🎉 Give your home that touch of style and functionality it's been asking for. Up to 30% off on selected products. What are you waiting for to fall in love with your space all over again? Link in bio! #LauHomeSale #RenuevaTuHogar #Ofertas
• •At Lau Home, we believe that small details make a big difference. That's why we bring you innovative and cute products that will make you smile every day. 😊 What's that corner of your home that you'd like to transform? Tell us in the comments! 👇 #LauHomeStyle #PequeñosPlaceres #DecoracionConAmor