Tono de Marca

helpful, modern, and aspirational

Valores de Marca

• •Ease and Convenience
• •Healthier Lifestyle
• •Modern Design & Functionality
• •Reliability and Quality
• •Confidence in the Kitchen

Mejores Prácticas

• •Focus on "Effortless" and "Intuitive": Always highlight how Lauben products simplify tasks and are easy to use. Use words like "simple," "easy," "intuitive," "effortless," and "convenient."
• •Emphasize "Healthy Living": Connect product features to the benefits of a healthier lifestyle, such as "less oil," "low sugar," "nutrient-rich," or "wholesome meals."
• •Showcase "Modern Design & Functionality": Use descriptive language that reflects the clean, stylish, and smart aspects of the products. Mention "sleek design," "functional elegance," or "smart technology."
• •Inspire "Confidence": Write copy that empowers the user, assuring them of great results and a more enjoyable cooking experience. Use phrases like "cook with confidence," "perfect results every time," or "master your kitchen."
• •Maintain a Helpful and Approachable Voice: Even when describing technical features, keep the language clear, concise, and user-friendly. Address the customer directly and anticipate their needs and questions in a friendly manner.

Percepción Social

provider of stylish and practical solutions for a healthier and more convenient lifestyle in the kitchen

Ejemplos de Copy

• •Headline: Effortless Meals, Healthier You. Lauben Makes it Simple. Body: Discover the joy of cooking with Lauben. Our intuitively designed appliances take the guesswork out of meal prep, so you can enjoy delicious, healthy food with minimal effort. Spend less time in the kitchen and more time enjoying life. Lauben. The Right Way.
• •Headline: Smart Design, Brilliant Results. Elevate Your Kitchen with Lauben. Body: Experience the perfect blend of style and functionality. Lauben kitchen appliances not only look stunning on your countertop but are engineered to deliver flawless results every time. Cook with confidence, cook with Lauben.
• •Headline: Your Partner in Healthy Living: The Lauben Low Sugar Rice Cooker. Body: Embrace a healthier lifestyle without compromising on taste. Our innovative Low Sugar Rice Cooker uses special technology to reduce carbohydrate content, making your favorite rice dishes lighter and better for you. It's healthy eating, simplified.
• •Headline: From Hectic Weekdays to Weekend Feasts: Lauben Powers Your Kitchen. Body: Whatever your culinary challenge, Lauben is here to help. Our versatile and easy-to-use appliances streamline your cooking process, giving you the confidence to create everything from quick weekday dinners to impressive weekend spreads. Achieve more with Lauben.
• •Headline: Unbox Simplicity. Unbox Lauben. Body: We believe that advanced technology should make life easier, not more complicated. That's why Lauben appliances are designed for intuitive control and hassle-free maintenance. Get ready for a smoother, more enjoyable cooking experience, right out of the box.