Tono de Marca

Enthusiastic and Passionate, Knowledgeable and Authoritative (but approachable), Community-Oriented and Friendly, Informal and Relatable (especially on TikTok/YouTube), Quality-Focused and Trustworthy

Valores de Marca

• •Quality
• •Customer Service
• •Family & Inclusivity
• •Passion for Adventure & Lifestyle
• •Community
• •Expertise & Guidance

Mejores Prácticas

• •Speak from Passion: Always convey genuine enthusiasm for the sports and products. Use active, energetic language. If you're excited, your audience will be too.
• •Be the Helpful Expert, Not the Distant Retailer: Share knowledge freely through guides, tips, and responsive customer interactions. Offer advice like you're chatting with a friend who shares the same passion. Use "we" and "us" to foster a sense of community.
• •Emphasize Quality and Trust: Consistently mention the high-quality brands you stock and the durability of your products. Back this up with specifics where possible (e.g., materials, manufacturing processes like Paris Trucks).
• •Keep it Relatable and Inclusive: Use language that resonates with both seasoned pros and curious beginners. Avoid overly technical jargon without explanation. On platforms like TikTok, embrace current trends and informal language to connect with a broader audience.
• •Show, Don't Just Tell (Especially on Visual Platforms): Use videos and images to demonstrate product features, builds, and the lifestyle associated with your brand. Let the visuals reinforce the excitement and quality you talk about in your copy. Use user-generated content when appropriate to build community trust.

Percepción Social

Positive Customer Experiences, High-Quality Products, Trusted Local (Previously Physical) and Online Retailer, More Than Just a Shop, Adaptable

Ejemplos de Copy

• •Headline: Stop Dreaming, Start Riding the Waves! 🌊 Body: Your next adventure is calling! At Wake2o, we're not just selling paddleboards; we're delivering pure Stoke. Get expert advice from fellow riders and find the perfect Jobe SUP to make this summer unforgettable. Quality gear, passionate service – that's the Wake2o promise. Shop now and join the family! #Wake2oAdventure #SUPLife #QualityGear
• •Headline: Carve Your Path. We've Got the Board. 🛹 Body: From first pushes to pro tricks, Wake2o is your home for all things skate. We stock only the brands we trust, like Loaded and Carver, so you get top-tier quality under your feet. Need setup advice? Our team of riders is here to help you dial in your perfect ride. Let's roll! #Wake2oSkate #SkateboardUK #CommunityDriven
• •Headline: Level Up Your Longboard Game! ✨ Body: Feel that? It's the call of the open road! Our latest Orangatang Dad Bod wheels are here – absurd distance per push, it's like cheating (but totally legal!). We live for this stuff, and we're stoked to share the best gear with you. Dive into our expert guides or chat with us for personalized tips! #LongboardingLife #Wake2o #RideWithUs #ExpertAdvice
• •Headline: Family Adventures Start Here! 👨‍👩‍👧‍👦💦 Body: Remember those epic family holidays? Create new memories on the water! Wake2o is a family-run business passionate about getting YOUR family into awesome action sports. From beginner-friendly inflatable SUPs to comfy wetsuits, we've got quality gear for everyone. Let's make some waves together! #FamilyFun #WatersportsUK #Wake2oFamily
• •Headline: Don't Let a Broken Board Ruin Your Day! 🛠️ Body: We get it, things happen. But a broken paddleboard shouldn't mean a broken spirit! Our team at Wake2o is praised for "brilliant service, so helpful! Fixed my paddle board that's been broken for months very quickly." While we're now online only, our commitment to top-notch advice and quality gear (including repair kits and replacement parts!) is stronger than ever. Get in touch – let's get you back on the water! #CustomerService #Wake2oHelps #QualityParts