Tono de Marca

Authentic & Relatable, Humorous & Playful, Empowering & Rebellious (in a fun way), Community-Focused & Friendly, Passionate

Valores de Marca

• •Authenticity
• •Family & Connection
• •Passion for Music (Rock)
• •Individuality & Self-Expression
• •Fun & Humor
• •Quality

Mejores Prácticas

• •Know Your "Mami Rockera": Always write as if you're talking to a friend who shares the same experiences of motherhood and love for rock – be empathetic, understanding, and a little cheeky.
• •Embrace the "Spanglish" Spirit (Figuratively): Even when writing in one primary language, maintain that playful, slightly irreverent, and unique way of looking at things that the "Spanglish" song titles embody. It's about a unique perspective.
• •Inject Humor and Authenticity: Don't shy away from the messy, imperfect, and funny side of being a parent and a rock fan. Share relatable anecdotes or observations. Authenticity builds trust.
• •Keep it Energetic and Passionate: Your language should reflect the energy of rock music. Use strong verbs, enthusiastic exclamations (where appropriate), and convey a genuine passion for the lifestyle.
• •Foster Community in Your Copy: Use inclusive language ("we," "us," "our tribe"). Ask questions to encourage interaction and make your audience feel like they are part of the "Mamis Rockeras" family.

Percepción Social

Positive & Well-Loved, Unique & Original, Personal & Approachable, Community Builder

Ejemplos de Copy

• •Survived another week fueled by coffee, dry shampoo, and killer guitar riffs? Thought so. Our new 'Educar con Amor y Rock and Roll' tee is basically your superhero cape. Spills? Probably. Awesome? Definitely. Grab yours and let's make some noise!
• •Hey Mami Rockera! Who says bedtime stories can't have a killer drum solo? Tag a fellow rock mom who's raising her little rebels right! Let's share the #RockAndLof. We're more than moms, we're a tribe. 🤘
• •Start 'em young! Our 'Mini Metalhead in Training' onesie is made with 100% awesome (and soft cotton, of course). Because even the smallest members of the mosh pit deserve epic style. Warning: May cause spontaneous air guitar solos during diaper changes.
• •Remember when 'all-nighter' meant something entirely different? Yeah, us too. But hey, at least now our sleepless nights have a cooler soundtrack. Las Mamis Rockeras Nunca Duermen – because who needs sleep when you've got rock and roll (and tiny humans)? Shop the collection that gets it.
• •This isn't just a store, it's a rebellion against boring. Born from a love of headbanging anthems and the chaotic beauty of motherhood, Las Mamis Rockeras Nunca Duermen is for every woman who refuses to trade her band tees for beige. We're about real life, loud music, and a whole lotta love. Welcome to the family.