Tono de Marca

Professional and Expert, Supportive and Educational, Modern and Stylish, Approachable (for DIY products)

Valores de Marca

• •Quality
• •Innovation
• •Education and Empowerment
• •Professionalism
• •Customer Support

Mejores Prácticas

• •Always Emphasize Quality and Professionalism: Use language that reflects expertise and high standards. Highlight the superior materials, research, or craftsmanship behind products and training. This aligns with the value of "Quality."
• •Be Supportive and Empowering, Especially for Professionals/Students: Frame copy around helping lash artists achieve their best work and grow their businesses. Offer tips, insights, and encouragement. This taps into the "Education and Empowerment" value.
• •Stay Visually Driven and Modern: Ensure copy complements a stylish and contemporary visual identity. Use relevant emojis where appropriate for social media, but maintain a sophisticated edge.
• •Clearly Differentiate Between Professional and DIY Product Lines: While maintaining an overarching brand quality, tailor the tone for DIY products to be more accessible, encouraging, and focused on ease-of-use, while professional lines maintain a more technical and results-driven tone.
• •Maintain a Helpful and Accessible Stance for Customer Support: Reiterate the availability of expert advice and support, reinforcing trust and reliability.

Percepción Social

Positive for Product Quality (Professionals & DIY), Reputable Training Provider, Engaged with Trends, General Industry Perceptions: Like all lash extension brands, they operate in an industry where consumers are aware of factors like cost, maintenance, and the need for skilled application. Positive experiences often highlight feeling more beautiful and confident.

Ejemplos de Copy

• •For Instagram (Product Focused): "Elevate your artistry. ✨ Discover the precision and quality of LASH EXTEND professional lash collections. Crafted for flawless application and breathtaking results. What are you creating today? #LashExtend #LashArtist #ProfessionalLashes #BeautyInnovation"
• •For Facebook (Academy Promotion): "Ready to transform your passion into a profession? The LASH EXTEND Academy offers comprehensive training, from foundational skills to advanced techniques. Empower your career with expert guidance and the industry's leading products. Enrol today and become a certified LASH EXTEND lash artist! Learn more: [Link to Academy]"
• •For TikTok (DIY Product - Lash Ribbons): "Your lash game, upgraded! 😍 Get salon-worthy lashes at home with LASH EXTEND DIY Lash Ribbons. So easy to apply, stunning results that last. Tag a friend who needs these! #LashExtendDIY #HomeLashes #EasyApplication #LashRibbons #BeautyHacks"
• •For Email Newsletter (Targeting Professionals): "Subject: Inside LASH EXTEND: Quality, Innovation, and Support for Your Success. At LASH EXTEND, we're more than just a supplier; we're your partner in artistry. We're committed to providing you with innovative, high-quality products and the educational resources you need to thrive. Explore our latest arrivals and see why leading lash professionals choose LASH EXTEND. [Link to New Products/Blog]"
• •For Website Banner (General Brand Statement): "LASH EXTEND: Defining Excellence in Professional Lash Artistry and Education. Discover Premium Products. Advance Your Skills."