Tono de Marca

bold, confident, and aspirational, with an entrepreneurial spirit. It is youthful and direct, speaking the language of its target audience through trendy and unapologetic product naming. The social media presence adds a layer of being personable and accessible, showcasing the face behind the brand and the journey of a small business owner.

Valores de Marca

• •Empowerment and Confidence
• •Quality and Satisfaction
• •Entrepreneurial Hustle
• •Trend-Awareness
• •Accessibility

Mejores Prácticas

• •Embrace Bold Language: Use strong, empowering verbs and confident adjectives. Frame products not just by what they are, but by the feeling they evoke (e.g., "statement," "unapologetic," "unstoppable").
• •Stay Customer-Centric: Continue to use phrases like "cater to your needs" and "exceed your expectations" to reinforce the brand's commitment to its customers.
• •Show the Hustle: Authentically share the behind-the-scenes journey. This humanizes the brand and strengthens the connection with an audience that values and supports small businesses.
• •Keep it Culturally Relevant: Continue naming products with trendy, fun, and celebratory names that resonate with the target demographic. This shows the brand is current and in-the-know.
• •Maintain a Consistent Voice Across Platforms: Whether on the website, TikTok, or Instagram, the voice should remain consistent. The website can be slightly more polished, while social media can be more informal, but the core personality0bold, confident, and entrepreneurial0should be evident everywhere.

Percepción Social

The perception of LashesByKi is split between its two potential identities. As a service, it is perceived as highly skilled and professional, earning strong recommendations. As a product brand, it is perceived as a trendy, modern, and ambitious small business. The brand is seen as being driven by an individual entrepreneur, which fosters a sense of authenticity and connection with its followers. The use of direct-to-camera videos and hashtags like #smallbusinessowner builds a relatable and trustworthy image.

Ejemplos de Copy

• •Don't just enter the room, own it. Our 'Baddie' lashes are designed for the bold, the confident, and the unstoppable. This isn't just a look, it's a statement. Tap to shop and unleash your inner baddie.
• •Your glam routine just got an upgrade. From high-drama lashes to skin-perfecting powders, our new arrivals are here to meet your every expectation. Welcome to the next level of beauty.
• •From our hustle to your hands. ✨ Every order is packed with love and a little bit of that 'you got this' energy. Thanks for supporting my dream! #LashesByKi #SmallBusinessOwner #PackingOrders
• •Ready for your weekend close-up? Get 20% off Kiki's Faves! These are the go-to lashes and glosses that never fail to deliver. Stock up on confidence and get ready to shine.
• •When you're ready to go all in, this is the lash. Full, fluffy, and unapologetically dramatic, the 'All In' lash provides maximum impact for those moments you were born to stand out. Made with high-quality fibers for a comfortable, reusable fit.