Tono de Marca

authentic, artistic, and understated

Valores de Marca

• •Local Craftsmanship
• •Sustainability
• •Timeless Quality
• •Passion and Dedication

Mejores Prácticas

• •Lead with "Handmade in Berlin": This is a key differentiator and should be prominent in bios, website headers, and frequently mentioned in posts. It immediately communicates the core values of local craftsmanship and quality.
• •Use an Artistic and Evocative Vocabulary: Words like "form," "texture," "raw," "fluid," and "sculptural" should be used to describe the products instead of more common terms like "pretty" or "fashionable."
• •Tell the Story of Sustainability: Don't just say "sustainable." Briefly explain what it means for the brand (e.g., "crafted from recycled silver," "using resale bars to reduce our impact"). This adds authenticity and educates the customer.
• •Maintain a Personal and Direct Tone: Use "we" and "our" to refer to the brand, reinforcing the "small team" identity. When appropriate, mentioning the founder by name can enhance this personal connection.
• •Let the Visuals and the Product Speak: The copy should complement the high-quality imagery, not overpower it. Keep text concise and impactful. The brand's confidence is shown through its minimalist approach.

Percepción Social

The brand is perceived as a high-quality, artisanal creator, likely for individuals who value unique, handcrafted items with a story, and sustainable practices. Its association with the Berlin art and design scene lends it credibility and a contemporary appeal.

Ejemplos de Copy

• •Formed by hand, inspired by Berlin's raw beauty. Our new collection is an exploration of texture and light. Discover pieces made to last a lifetime. #LarsenJewelry #HandmadeInBerlin #SustainableJewelry
• •The 'Felsen' Ring. A piece that feels both powerful and personal. Cast from recycled silver right here in our Berlin studio. This isn't just a ring; it's a piece of our city, made for you.
• •From raw silver to a finished piece. Our hands are in every step of the process. We believe in the beauty of slow, intentional craftsmanship. #ArtisanJewelry #MadeInBerlin #SlowFashion
• •Why Berlin? Because this city's energy is in everything we create. We're a small workshop with a simple goal: to make timeless, sustainable jewelry that tells a story. Your story. #LarsenJewelry #LocalCraftsmanship
• •larsenjewelry. Timeless design. Sustainable materials. Handcrafted in Berlin. Find your signature piece.