Tono de Marca

Nurturing, Empowering, and Authentic

Valores de Marca

• •Nature-Centric
• •Ethical Practices
• •Female Empowerment
• •Efficacy and Quality
• •Community

Mejores Prácticas

• •Lead with 'Why': Always start from the core values. Every piece of copy, from a tweet to a product description, should echo the commitment to nature, empowerment, and ethics.
• •Use Nurturing Language: Employ words like "nourish," "nurture," "enhance," "celebrate," and "harness." This reinforces the gentle and caring aspect of the brand.
• •Focus on "Enhance," Not "Fix": The copy should always empower the customer. Frame products as tools to enhance their existing, unique beauty rather than as solutions to "fix" flaws.
• •Maintain Authenticity: Back up claims with real-world proof. Feature genuine customer testimonials, user-generated content, and be transparent about ingredients and practices. Avoid overly aggressive sales language that could undermine the brand's authentic feel.
• •Create a Consistent Voice Across Platforms: While the format may change (e.g., a short, punchy TikTok vs. an informative blog post), the core tone —nurturing, empowering, authentic —must remain the same. Ensure all collaborators and team members understand and can replicate this voice.

Percepción Social

The public perception of Lapluie Beauty is highly positive, albeit within a niche community. It is viewed as a trustworthy and effective brand for those seeking natural and ethically-produced beauty solutions, particularly for lash and lip care. The consistent positive reviews and the focus on visible results have built a strong reputation for product efficacy. The brand is perceived as a caring and reliable choice in the crowded beauty market.

Ejemplos de Copy

• •Let nature nurture your lashes. Our Eyelash Growth Serum is a gentle, powerful blend of natural ingredients designed to help your lashes reach their full, beautiful potential. Swipe on nightly and watch your confidence grow. #LapluieBeauty #NaturalLashes #EmpoweredByNature
• •Tired of beauty products with ingredients you can't pronounce? At Lapluie Beauty, we believe in the power of nature. Our cruelty-free, vegan cosmetics are crafted to enhance your unique beauty, not hide it. Discover the difference of nature-infused care. Shop our collection now for 15% off your first order.
• •The secret to perfectly hydrated lips without the stickiness? It's our Hyaluronic Acid Nourishing Lip Oil. Just one swipe for instant softness and a natural, healthy shine. This is self-care, bottled. #LipOil #VeganBeauty #LapluieGlow
• •Your Beauty, Naturally Celebrated. At Lapluie Beauty, we unite the finest natural ingredients with a passion for empowering you. Experience cruelty-free cosmetics that feel as good as they look. #BeNaturallyStunning
• •Hello [Customer Name], True beauty is about feeling confident in your own skin. It's the radiance that comes from within and the self-care that makes you glow. Our products are designed to be a part of that ritual —a celebration of you. Rediscover your natural elegance with our collection.