Tono de Marca

passionate, educational, and encouraging

Valores de Marca

• •Cultural Preservation and Authenticity
• •Empowerment through Craft
• •Quality and Customer Experience
• •Mindfulness and Slow Living

Mejores Prácticas

• •Lead with the 'Why,' Not Just the 'What': Instead of just describing a product (e.g., 'This is a Ronghua kit'), start with the emotional or philosophical benefit ('Find a moment of peace' or 'Connect with an ancient tradition'). Frame crafting as a meaningful experience.
• •Use Storytelling Everywhere: Integrate the founder's story, the stories of the artisans you collaborate with, and the history behind the crafts into product descriptions, social media, and blog posts. This builds authenticity and emotional connection.
• •Embrace an Educational Voice: Always assume the role of a gentle guide. Use phrases like 'We'll show you how,' 'The first step is,' and 'Don't worry if...' Anticipate where a beginner might struggle and offer encouragement and resources proactively in the copy.
• •Balance Reverence with Accessibility: Speak about the crafts with the respect they deserve ('ancient artistry,' 'master craftsmanship'), but write in a way that is modern, clear, and encouraging. Avoid overly academic or intimidating language to ensure newcomers feel welcome.
• •Let Your Customers Be the Heroes: Feature customer creations and testimonials prominently. Frame them as the artists. Use copy like, 'Look what you can create' and 'Join a community of fellow creators.' This shifts the focus from the brand selling a product to the brand enabling a person's creativity.

Percepción Social

overwhelmingly positive, positioning it as a legitimate and high-quality source for traditional Chinese crafts

Ejemplos de Copy

• •From a simple silk thread to a bloom of vibrant color. This is the magic of Ronghua. ✨ Our new 'Whispering Orchid' DIY kit invites you to slow down and create a piece of timeless beauty with your own hands. Every tool, every thread, is a connection to a centuries-old art form. Are you ready to begin your journey? #LanseiChina #Ronghua #SilkArt #Handmade #MindfulCrafting
• •Have you ever wondered about the hands and stories behind Shu Embroidery? We traveled to the heart of Sichuan to meet the masters keeping this incredible tradition alive. Our new blog post explores the history, the intricate stitches, and the soul of this art form. Discover the legacy you become a part of with every stitch. Read more here: [Link to blog]
• •Headline: Rediscover the Joy of Creating. Sub-headline: Authentic Chinese craft kits to help you slow down and make something beautiful.
• •A Story in Every Thread: Introducing Our New Suzhou Embroidery Kits
• •New to the world of bamboo weaving? Welcome. This kit was designed just for you. We’ve simplified the first steps so you can experience the joy of watching a beautiful object take shape in your hands, without the frustration. Consider this your gentle introduction to a craft that has been practiced for generations. We'll be right there with you, one step at a time.