Tono de Marca

Authentic, personal, and passionate, balancing professionalism with a friendly, approachable 'ranch-rooted' voice. Communication is direct, heartfelt, and demonstrates a deep understanding of and respect for the equestrian lifestyle.

Valores de Marca

• •Craftsmanship & Quality
• •Personalization & Individuality
• •Authenticity & Passion
• •Community & Connection
• •Legacy & Memory

Mejores Prácticas

• •Lead with Passion, Follow with Product: Always start from a place of genuine love for horses and the Western lifestyle. Use storytelling to connect emotionally before detailing the product features.
• •Use "Ranch-Rooted" Language: Incorporate authentic equestrian and Western terms ("ranch-ready," "headin' your way," "the ride of a lifetime") to maintain a consistent, thematic voice. Avoid overly corporate or generic marketing speak.
• •Emphasize "Handmade" and "Custom": These are your key differentiators. Frequently use words like "handcrafted," "custom-built," "one-of-a-kind," "made to order," and "by hand" to reinforce the value of your products.
• •Share the "Why" Behind the "What": Continue sharing personal stories, the inspiration behind collections, and behind-the-scenes content. This transparency builds trust and community, turning customers into advocates.
• •Balance "Bold" with "Built-to-Last": Your copy should appeal to both the desire for "bling" and the need for durability. Use vibrant, exciting language for flashy items ("own your shine," "demands attention") while grounding it with words that convey strength and quality ("rugged," "reinforced," "solid gear").

Percepción Social

Perceived as a high-quality, reliable, and "go-to" brand for beautiful, custom western tack. Customers express high levels of satisfaction with their purchases, often highlighting the exceptional quality and appearance of the items. Collaborations and mentions within the TikTok equestrian community indicate that the brand is respected by its peers. The personal approach of the owner is well-received, fostering loyalty and a sense of connection that larger, more corporate brands often lack. There is a strong sense of trust in the brand's ability to deliver on its promises of quality and customization.

Ejemplos de Copy

• •Built by hand, for the ride of a lifetime. Our new 'Sunset Roper' halter isn't just tack —it's a testament to long days, hard work, and the bond you share. Hand-dyed leather, genuine turquoise conchos, and reinforced stitching mean it's as tough as it is beautiful. Swipe to see the details. Ready to create yours? Tap the link in bio. #LanisTack #CustomHorseTack #WesternRiding
• •Shave seconds, turn heads. Your gear should work as hard as you do. At Lani's, we build custom tack that ’s more than just flashy —it's made to last, run after run. From our 'Swamp Donkey Fancy' bling to our rugged leatherwork, every piece is crafted with championship spirit. See how Margo Crowther rocks her Lani's gear and get 15% off with her code! #BarrelRacing #RodeoLife #HandmadeTack
• •The 'Plain Jane' Mule Tape Halter: Simple. Strong. Unforgettable. For the horseman who knows that quality doesn't need to shout. This halter is crafted from our softest, most durable mule tape and features your choice of solid brass or stainless steel hardware. It ’s a workhorse, designed for everyday use yet built with the same care as our most intricate custom pieces. Because true confidence is quiet. #RanchLife #MuleTapeHalter #QualityTack
• •Why I'm hitting pause... for a little ranch hand. (Email body): As many of you know, our family is growing! To pour my heart into every stitch and concho for your orders, I'll be closing custom books on Oct. 25th before my maternity leave. It's a bittersweet moment, but one I'm so grateful to share with this amazing community. Thank you for letting our family be a small part of your ride.
• •It's more than just a halter, it's a piece of our story. ✨ #CustomTack #Handmade #HorsesOfTikTok #Craftsmanship