Tono de Marca

Aspirational yet approachable, educational, trustworthy, positive (focusing on rejuvenation, radiance, natural beauty), becoming more playful and trendy on social media.

Valores de Marca

• •Nature-Inspired Innovation
• •Efficacy and Results
• •Ethical and Sustainable Practices
• •Quality and Purity
• •Self-Care and Confidence

Mejores Prácticas

• •Lead with Benefits, Support with Ingredients
• •Incorporate Customer Language
• •Balance Science with Simplicity
• •Reinforce Ethical Values
• •Adapt the Tone to the Platform

Percepción Social

Highly positive, perceived as a high-quality, effective, and trustworthy skincare brand. Valued for its natural, ethically sourced ingredients, transparency, sustainability, and authentic connection to Slovenian beekeeping.

Ejemplos de Copy

• •Instagram Post - Headline: Unlock the secret to a natural glow. Body: Our Elixir cream, powered by bee venom and Coenzyme Q10, works to restore your skin's youthful radiance from the first application. Feel the light, nourishing texture and see the difference. #LamorixGlow #BeeVenomSkincare #NaturalBeauty
• •Facebook Ad - Headline: Experience the revolution in anti-aging. Body: Tired of empty promises? Lamorix Elixir is formulated with ethically sourced bee venom to naturally stimulate collagen and smooth fine lines. Join over 3,000 rejuvenated faces and start your 30-day transformation today! Shop Now.
• •TikTok Video - On-screen text: "The 1-minute routine for skin that speaks for itself." Caption: Your morning rush just got a glow-up. A touch of Elixir is all you need for hydrated, happy skin all day long. ✨ #GRWM #SkincareHacks #Lamorix
• •Website Banner - Headline: The Power of Nature. The Science of Beauty. Sub-headline: Discover our bee venom-infused Elixir and reveal skin that’s visibly smoother, firmer, and naturally radiant.
• •Email Newsletter - Subject: A little bit of magic for your skin is waiting... Body Preview: Learn how bee venom can transform your skincare routine and why our customers are calling Elixir "the best cream I have ever tried."