Tono de Marca

Authentic & Genuine, Appreciative & Respectful, Warm & Inviting, Storytelling-Focused, Curated & Discerning, Ethically Conscious, Globally Inspired & Cultured

Valores de Marca

• •Celebration of Artisanship
• •Cultural Preservation & Connection
• •Authenticity & Uniqueness
• •Ethical Sourcing & Fair Partnership
• •Storytelling & Meaning
• •Curated Quality
• •Global Community

Mejores Prácticas

• •Always Lead with Story: Whether it's the artisan's background, the cultural significance of a craft, or the journey of the product, weave a narrative into your descriptions, posts, and communications. This reinforces the "storytelling-focused" and "authentic" aspects of the tone.
• •Emphasize the "Handmade" and "Artisan" Element: Consistently use terms like "handmade," "handcrafted," "artisan-made," and "artisan partner." This highlights the core values of "artisanship" and "authenticity."
• •Use Warm, Respectful, and Appreciative Language: Words like "treasure," "heritage," "skilled," "passion," "honor," and "celebrate" convey warmth and respect for the products and their makers. Avoid overly casual or purely transactional language.
• •Highlight Ethical and Global Connections: Subtly or overtly mention fair partnerships, support for artisan communities, and the global origins of the products. This reinforces "ethical sourcing" and "global connection."
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "curated," "heritage," "global treasures," "crafted with care," "stories woven in") and a list of words/phrases to avoid (e.g., "cheap," "mass-produced," "factory," "deal"). This ensures consistency across all writers and platforms.

Percepción Social

A purveyor of high-quality, unique, handcrafted items with a global feel. A brand that is conscientious about the origins of its products and the well-being of the artisans who create them. A destination for consumers seeking products with character, story, and a more personal touch than mainstream retail. An ethical and thoughtful choice for those looking to acquire home decor and gifts that reflect a global aesthetic and support artisanal traditions.

Ejemplos de Copy

• •Product Description (for a handwoven basket): More than just a basket, this is a story woven by hand. Crafted by the skilled artisans of [Artisan Group/Region], each strand carries the rhythm of tradition and the warmth of a community. Bring a piece of their heritage, and timeless global artistry, into your home.
• •Social Media Post (Instagram - image of an artisan working): Meet [Artisan's Name], the incredible hands and heart behind our new [Product Name] collection. For [Artisan's Name], crafting isn't just a skill, it's a legacy passed down through generations. By choosing this piece, you're not just acquiring a beautiful object, you're sustaining a craft and empowering an artist. Discover the story at the link in our bio. #LaMereVillage #ArtisanMade #SupportArtisans #GlobalCrafts #HandmadeWithLove
• •Email Newsletter Snippet (introducing a new collection): Journey with us to [Country/Region], the inspiration for our latest curated collection. We've partnered directly with local artisans to bring you treasures that whisper tales of distant lands and ancient techniques. Unearth unique pieces that tell a story, ethically sourced and lovingly handmade. Explore the new arrivals.
• •"About Us" Page Excerpt: At La Mère Village, we believe that the most beautiful things in life carry a story. Our passion for travel and deep admiration for global artisans led us to create a space where you can discover curated, handmade treasures from around the world. We journey to connect with craftspeople, ensuring every piece is fairly sourced and honors the cultural heritage it represents. Welcome to our village – a place of connection, craft, and conscious living.
• •Promotional Banner for Website: Gifts That Tell a Story. Discover unique, handcrafted pieces from global artisans. Ethically sourced, beautifully made. Shop La Mère Village.