Tono de Marca

professional, reassuring, and caring

Valores de Marca

• •Safety and Hygiene
• •Professionalism and Expertise
• •Customer Trust and Comfort
• •Quality
• •Empowerment

Mejores Prácticas

• •Prioritize "Safety First" Language: Always lead with and consistently integrate words that convey safety, hygiene, and professionalism. Use terms like "sterile," "medical-grade," "professional," "expert-led," and "certified materials" across all platforms, from the website FAQ to social media posts.
• •Balance Professionalism with Care: While the tone is professional, it must also be warm and reassuring. Use empathetic language. Instead of just saying "we perform piercings," say "we carefully and lovingly guide you through your piercing journey." This is especially crucial when targeting parents.
• •Leverage Customer Testimonials in Marketing: Actively feature the words and positive experiences of other customers. Phrases pulled from reviews like "treated my baby lovingly" or "so professional and clean" are powerful and authentic. Using direct quotes builds immediate trust.
• •Adopt an Empowering and Positive Narrative: Use uplifting and encouraging language centered around self-expression. The slogan "It's your moment to shine!" is a perfect guide. Frame copywriting around confidence, style, and celebration rather than just the technical aspects of the procedure.
• •Create a Simple Language Guide: Develop an internal document that outlines core brand values and provides a list of "words we use" (e.g., safe, caring, professional, shine, quality, trust) and "words we avoid" (e.g., painful, scary, cheap). This ensures that anyone writing contentfrom social media managers to customer servicemaintains a consistent and reassuring tone.

Percepción Social

Highly Trusted, Service-Oriented, Clean and Safe, Specialist for Children

Ejemplos de Copy

• •Safety, Style, and a Gentle Touch. Your First Piercing, Perfected. At La Marimorena, we combine medical-grade materials with expert care to make your piercing experience safe and memorable. From your baby’s first earrings to your next style statement, trust the professionals. Book your appointment today and find your shine.
• •That glow-up feeling! ✨ There’s nothing like a new piercing to express your unique style. We’re here to make it happen safely and beautifully. What piercing are you dreaming of next? Let us know! #LaMarimorena #PiercingProfessionals #ItsYourMomentToShine
• •Thinking About a New Piercing? Here’s What You Need to Know.
• •The "Starlight" Titanium Stud Earring. Simple, elegant, and perfect for sensitive skin. Our Starlight stud is crafted from 100% implant-grade titanium, ensuring a beautiful look without irritation. Ideal for new piercings or as a timeless addition to your collection. Shine safely.
• •Your Baby’s First Piercing is a Precious Moment. We Make it Safe and Special. We know how much this moment means. Our team specializes in infant ear piercing with a loving, gentle touch and the highest hygiene standards. Read our happy parent testimonials and book a comfortable and safe experience for your little one.