Tono de Marca

Modern, Intimate, and Confident

Valores de Marca

• •Self-Expression and Confidence
• •Accessible Quality
• •Local Identity
• •Modern Masculinity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with the core brand message of self-love and confidence. Use intimate and empowering language first, then follow up with tangible details like "925 Sterling Silver" or "Singapore-born" to build trust and justify the quality.
• •Maintain the "Loved By You" Ethos: Consistently weave the tagline "makes you feel loved and loved by you" or variations of it into your copy. This reinforces the central brand value of self-expression over seeking external validation.
• •Use a Confident and Direct Voice: Write short, declarative sentences. Avoid overly descriptive or flowery language. The tone should be as clean and modern as the jewelry itself.
• •Bridge the Gap Between Bold and Minimalist: Acknowledge the brand's range. Use terms like "quiet confidence" for minimalist pieces and "bold statement" for chunkier items. This allows the brand to cater to different facets of modern style under one cohesive voice.
• •Be Clear About Your Primary Audience (But Welcome Everyone): While the main marketing focus should remain on men to build a strong niche identity, ensure the language isn't exclusionary. Use gender-neutral terms like "For the modern individual" or "A piece for every style" in broader campaigns to capitalize on the brand's proven cross-gender appeal without diluting the core brand.

Percepción Social

Generally positive, though fragmented regarding target audience; praised for minimalist, chic designs and reasonable prices; perceived as a new, trendy local Singaporean brand with cross-gender appeal.

Ejemplos de Copy

• •Define your presence. The new CHUNK AMBITION pieces are not just worn; they're felt. Forged from sterling silver, built for the bold. #LamantJewellery #ChunkAmbition #MensJewellerySG
• •A personal emblem of your own light. The Apollo Sun Ray Necklace, crafted in 925 Sterling Silver, is a subtle yet powerful reminder of your inner strength. Designed in Singapore to be worn by you, for you. A quiet statement, loved by you.
• •The wait is over. Your favorite minimalist pieces have returned. We believe jewelry is a personal affair—a quiet conversation with yourself. Find the piece that speaks your language. Loved by you, finally back for you.
• •Your style is your story. Start a new chapter. LAMANT offers Singapore-designed men's jewelry that completes your look without complication. Quality you can feel, at a price that makes sense. Discover your new signature piece today.
• •How do you make your statement? Subtle or Bold?