Tono de Marca

Sophisticated, Serene, and Comforting

Valores de Marca

• •Quality
• •Mindfulness
• •Everyday Elegance

Mejores Prácticas

• •Emphasize the "Why," Not Just the "What": Instead of only describing the cookies, focus on the experience they provide—a moment of calm, a small luxury, a mindful pause.
• •Use Sensory and Emotive Language: Words like "aromatic," "comforting," "delicate," "serene," and "warmth" will reinforce the brand's tone more effectively than purely descriptive adjectives.
• •Maintain a Sophisticated and Clean Aesthetic: All visual content, from the website to future social media, should mirror the "simple and high-quality" packaging. Avoid cluttered or loud designs.
• •Tell the Story of Craftsmanship: Consistently mention that the cookies are handmade by pâtissiers. This narrative reinforces the values of quality and care, justifying a premium position.
• •Engage with a Gentle and Personal Voice: When social media is established, all interactions with customers should be polite, personal, and reflect the brand's comforting nature. Address customers by name and express gratitude to build a loyal community.

Percepción Social

Nascent and Undefined

Ejemplos de Copy

• •Find your moment. Our handmade galette cookies are crafted to turn a simple pause into a treasured memory.
• •Experience the delicate dance of five expertly blended spices and the rich, deep flavor of fermented butter. Each of our galette cookies is a testament to the art of baking, handmade just for you. Perfect for those quiet afternoons or as an elegant gift for someone special.
• •An Invitation to a More Peaceful Afternoon
• •(Image: A beautifully styled photo of the cookie tin next to a cup of coffee and a book) We believe the best moments are the quiet ones. The ones where you can truly savor the flavor and the feeling. Our spiced galette cookies are made for just that. #LaMaisonTen #AQuietMoment #HandmadeSweets
• •In a world that never stops, find your pause. La maison ten offers a taste of tranquility with our artisanal galette cookies. A simple, elegant treat for your daily ritual. Order yours today and create a little space for yourself.