Tono de Marca

Authentic, Passionate, and Traditional

Valores de Marca

• •Quality & Excellence
• •Heritage & Family
• •Authenticity & Terroir
• •Sustainability & Community

Mejores Prácticas

• •Always Tell the Story: Every piece of copy should connect back to the core brand narrative: the family history, the Umbrian origin, and the passion for the craft.
• •Lead with a Sensory Experience: Use descriptive and evocative language that appeals to taste, smell, and sight, describing specific attributes like "bright green colour, a fruity aroma with decisive bitterness and spiciness."
• •Emphasize Authenticity Markers: Regularly use and explain terms like "cold-pressed," "km zero," "DOP Certified," and name specific olive cultivars to build trust and justify premium positioning.
• •Showcase the Place: Use the location—Bevagna, Umbria—as a character in the brand's story, mentioning the hills, the mill, and the land to reinforce unique "terroir."
• •Balance Tradition with Professionalism: While rooted in heritage, communication should remain professional and clear, complemented by high-quality imagery and a clean design reflecting the product's premium nature.

Percepción Social

La Macina Rossa is perceived as a premium, artisanal producer, appealing to discerning consumers who value quality, traceability, and story, such as foodies, health-conscious individuals, and those interested in authentic culinary experiences.

Ejemplos de Copy

• •From our family's groves in Bevagna to your kitchen table. This is more than olive oil; it's a taste of the Umbrian sun and a tradition we've cherished for over 60 years. Experience the difference of true artisanal quality. #LaMacinaRossa #UmbrianOliveOil #ExtraVirgin #FamilyTradition #MadeInItaly
• •The Heart of Umbria, Bottled. Discover La Macina Rossa: superior quality extra virgin olive oil, cold-pressed from our family's harvest. Taste the passion.
• •Bold and vibrant, Ottobrino is the essence of the first harvest. With a bright green hue and a peppery finish, it’s a testament to the Moraiolo, Leccino, and Frantoio olives picked in early October. Perfect for finishing dishes and experiencing the authentic, robust flavor of Umbria.
• •Don't settle for ordinary. Elevate your meals with La Macina Rossa, a "km zero" extra virgin olive oil from Bevagna, Italy. For over 30 years, we've combined tradition and passion to create an oil of exceptional quality. Limited seasonal harvest available. Shop now and taste the authentic difference.
• •A Gift from Umbria: The New Harvest of La Macina Rossa Has Arrived.