Tono de Marca

sentimental, personal, and heartfelt

Valores de Marca

• •Connection
• •Personalization
• •Love and Affection
• •Memories
• •Quality Craftsmanship

Mejores Prácticas

• •Always start by tapping into the sentimental value of the product. Use words that evoke feelings of love, connection, and nostalgia.
• •Address the customer directly. Frame the product's value around their life, their story, and their loved ones to make the message feel personal and relevant.
• •Use storytelling in your copy. Instead of just describing the product, describe the moment it's intended for—the anniversary, the birthday, the celebration of a new family member.
• •Make the personalization feature the hero of your message. Clearly state what can be customized (names, dates, messages) and encourage customers to be creative.
• •Use clear, simple, and heartfelt language. Avoid jargon or overly complex sentences. The goal is to sound like a trusted friend helping someone find the perfect, meaningful gift.

Percepción Social

L'albero della VITA is perceived as a go-to brand for meaningful and personalized gifts. Customers see it as a trustworthy and accessible online store for unique items. It is associated with positive emotions, special occasions, and thoughtful giving, with customization as its key differentiator.

Ejemplos de Copy

• •Headline: Wear Your Story. Body: Every name holds a memory. Every date marks a milestone. Keep your most cherished moments close with our new customizable bracelet. Engrave the names of those who mean the world to you and carry them with you, always. The perfect way to tell your story. #LalberoDellaVita #PersonalizedJewelry #WearYourStory
• •Headline: The Gift That Says It All. Body: This Father's Day, give him more than a gift—give him a memory. Our personalized keychains are engraved with the names of his favorite people: you. A daily reminder of the love that connects your family. Simple, timeless, and full of meaning. Order now to make his day unforgettable.
• •Headline: Your Love Story, Engraved. Body: From your first date to this very moment. Celebrate your journey together with a piece of jewelry that tells your unique love story. Engrave your anniversary date, your initials, or a special phrase that only you two share. A timeless gift for a timeless love.
• •Headline: For the Friend Who's Family. Body: Some bonds are so special, they deserve to be celebrated. Surprise your best friend with a personalized necklace featuring both of your initials. It’s a beautiful symbol of your unbreakable connection and all the memories you've shared. Because the best gifts come from the heart.
• •Headline: A Gift as Unique as They Are. Body: Why give a generic gift when you can create something truly one-of-a-kind? At L'albero della VITA, every piece is made to order and personalized by you. Choose a name, a date, or a message to create a gift that will be cherished forever. Swipe up to start creating!