Tono de Marca

personal, direct, unapologetically transparent, passionate, and humorous

Valores de Marca

• •Artisanal Craft & Independence
• •Transparency & Honesty
• •Passion for Niche Interests
• •Quality & Creativity

Mejores Prácticas

• •Maintain Radical Transparency: Always be upfront about being a one-person operation. This isn't a weakness; it's a core part of the brand's authentic identity. Use it to build a community that values and supports an independent artist.
• •Use a Personal, First-Person Voice: Write as 'I,' not 'we.' This reinforces the personal nature of the brand and makes communication feel more direct and human.
• •Inject Niche Humor and Passion: Continue using language and references that resonate with the target audience. Phrases like 'Born to Fish' and product names related to specific types of fish are key differentiators.
• •Balance Bluntness with Appreciation: While the direct, all-caps messages are effective, always pair them with expressions of gratitude. Phrases like 'Thanks for your patience' or 'I appreciate the support' soften the bluntness and make customers feel valued.
• •Be Proactive in Communication: Don't wait for customers to ask about shipping times. Place this information prominently on product pages, at checkout, and in confirmation emails to manage expectations from the very beginning.

Percepción Social

Authentic and Creator-Driven; Niche and Specific; Trustworthy (within set expectations)

Ejemplos de Copy

• •The Salmon Fanny 2.0 is back. Yes, you read that right. You've been asking (a lot). It's finally here. Designed, packed, and shipped by my two hands. This isn't fast fashion; it's a statement piece for everyone who'd rather be by the water. Fair warning: I'm one person, so patience is a virtue. Grab yours before it swims away again. #LakeMutt #BornToFish #FannyPack
• •Good things take time. As a one-person shop, your order could take up to 30 days to ship. I appreciate your patience and support for independent art!
• •Hey, thanks for your order! It’s just me over here, and I’m personally getting your items ready. As a reminder, it can take me up to 30 days to get it shipped out on top of my day job. I'll send another email as soon as it's in the mail. Thanks for supporting my work!
• •A shirt for those who understand that fishing isn't just a hobby, it's a priority. Featuring a design inspired by early mornings and quiet waters. Made with quality materials that can handle the outdoors. This is a PRE-ORDER item, so please check our shipping policy. I’m working hard to get these out to you.
• •Welcome to LakeMutt. There’s no big team or fancy office here—just one person with a passion for art, fishing, and the outdoors. Everything you see is designed, managed, and packed by me. That means sometimes things take a little longer, but it also means every single item is sent out with personal care. Thanks for being here and for supporting independent art.