Tono de Marca

The predominant tone of Lagódie is calm, authentic, and aspirational. It is friendly and approachable, yet sophisticated and knowledgeable about its products and the lifestyle it promotes. The language is gentle and evocative, aiming to create a sense of tranquility and a desire for a more mindful way of life.

Valores de Marca

• •Sustainability
• •Connection with Nature
• •Slow Living
• •Quality and Craftsmanship
• •Well-being

Mejores Prácticas

• •Use a gentle and evocative vocabulary. Choose words that appeal to the senses and create a feeling of calm and comfort. Think "soft," "breathable," "serene," "handcrafted," and "natural."
• •Maintain a consistent visual aesthetic. Use high-quality imagery with natural lighting and a muted, earthy color palette to complement the written copy. Ensure all visuals align with the brand's values of simplicity and nature.
• •Tell the story behind the product. Emphasize the craftsmanship, the origin of the materials, and the sustainable practices. This reinforces the brand's values and justifies the premium quality.
• •Focus on the "why" not just the "what." Instead of just describing a duvet cover, talk about the restful sleep it will provide or the peaceful sanctuary it will help create. Connect the product to the lifestyle and values the brand represents.
• •Engage with the community in the brand's voice. When responding to comments or questions on social media, maintain the same calm, friendly, and authentic tone. This builds a personal connection and reinforces the brand's identity.

Percepción Social

Lagódie is perceived by customers as a high-quality, trustworthy brand that delivers on its promises of comfort and sustainability. Consumers who value natural materials, ethical production, and a minimalist aesthetic are drawn to the brand. The fact that the products are handmade in Europe contributes to a perception of superior craftsmanship. The brand is seen as an investment in a better quality of sleep and a more sustainable lifestyle.

Ejemplos de Copy

• •Introducing Terracotta. Inspired by sun-baked earth and the quiet warmth of a summer afternoon. Wrap yourself in the color of slow, golden hours and drift into peaceful sleep. #LagodieHome #LinenBedding #SlowLiving
• •The art of rest, made more accessible. For a limited time, enjoy 20% off our entire collection of natural linen bedding. Invest in your well-being. #SustainableHome #NaturalLiving
• •Did you know that linen is naturally temperature-regulating? It keeps you cool on warm nights and cozy when it’s chilly. Experience the simple, year-round comfort of nature's finest fiber. #Lagodie #HealthyHome #SleepWell
• •Our Riviera Bedding Set is a nod to coastal living and breezy, carefree days. Made from the finest European flax, each piece is handcrafted to become softer with every wash. Create your own sanctuary, a space to unwind and restore. #Handmade #LinenLove
• •At Lagódie, we are a group of young women with a shared passion for a life in tune with nature. We believe that a home filled with natural, thoughtfully made essentials can be a source of daily joy and tranquility. Join us in embracing a slower, more beautiful way of living.