Tono de Marca

Artisanal-Chic: Blends the warmth and personality of a small-scale artisan with a sophisticated and stylish aesthetic. It is personal & approachable, passionate & confident, and elegant & refined.

Valores de Marca

• •Artisanal Craftsmanship
• •Quality & Durability
• •Authenticity & Transparency
• •Local Production
• •Timeless Style

Mejores Prácticas

• •Lead with the "Why": Always start from the core values. Every piece of copy, from a product description to a social media post, should echo the passion for craftsmanship, quality, and French origin.
• •Use Storytelling: Share small moments from the workshop, the story behind a design, or the way a certain leather is chosen. This reinforces the "Artisanal-Chic" tone and builds a personal connection that larger brands cannot replicate.
• •Emphasize "Feel" and "Senses": Talk about the smell of the leather, the feel of the grain, and the weight of a finished piece. This sensory language elevates the perception of quality and connects directly to the product's tangible nature.
• •Keep it Elegant and Uncluttered: Avoid hype, excessive exclamation points, or overly trendy slang. The language should mirror the product's design: clean, confident, and timeless. Let the quality of the product and the photography do most of the talking.
• •Be the Artisan: Write in the first person ("I," "we," "our workshop") whenever appropriate, especially on social media and in the brand story. This maintains the authentic, human voice that customers praise and connect with.

Percepción Social

The public perception of La Fabrique Montignac is overwhelmingly positive. It is viewed as a high-quality, authentic, and trustworthy brand. Customers perceive it as a "gem" or a "superbe boutique," valuing the unique items and personal touch. Products are highly regarded for their quality and beauty, and the owner/founder is a major asset, described as adorable, welcoming, and passionate, fostering a strong personal connection.

Ejemplos de Copy

• •L'Essentiel, by your side. Every day. More than just a bag, it's a companion. Designed in our Montignac workshop and crafted from a single piece of full-grain leather, our tote embraces simplicity and strength. Its clean lines and untreated interior celebrate the natural beauty of the material. Spacious enough for your daily essentials and durable enough for a lifetime of adventures, this is French craftsmanship you can feel.
• •The rhythm of the needle. Each stitch is a promise of quality, a quiet moment of creation here in our Dordogne atelier. We believe in crafting pieces that last, and it all starts with hands, thread, and time. #MadeInFrance #Artisanat #Maroquinerie #SavoirFaire #LaFabriqueMontignac
• •From a Dream in Dordogne to Your Hands. La Fabrique Montignac was born from a simple desire: to create beautiful, honest things. I'm Marion, the founder and artisan behind every piece you see. In my small workshop, surrounded by the scent of leather, I design and craft accessories that are meant to be loved and lived in. This isn't fast fashion; it's a return to what matters—quality, passion, and the art of making things well.
• •Timeless French Leather Goods. Discover handcrafted bags and accessories, made with passion in our Montignac workshop. We choose the finest leathers to create pieces that are as durable as they are elegant. Find your forever piece. Button: Shop the Collection
• •A little story from our workshop...