Tono de Marca

inspirational, mystical, and personal, speaking directly to the customer's inner self and journey of transformation. The language used is evocative and empowering, focusing on concepts like self-belief and personal essence. It is also creative and unique, emphasizing that each design is an expression of originality that challenges the conventional.

Valores de Marca

• •Self-Transformation and Empowerment: The core value is centered on the "Pygmalion effect," the idea that believing in oneself leads to profound change. The jewelry is positioned as a tool for manifesting one's best self.
• •Meaning and Purpose: The brand emphasizes "jewelry with meaning." Each piece is intended to be more than an accessory; it's a symbolic gift that tells a story and resonates with the wearer's essence.
• •Authenticity and Originality: La casa 32 values unique and creative designs that stand apart from the conventional.
• •Expertise and Global Inspiration: The brand highlights its dedication to learning, mentioning a trip to India to understand the significance of gems, which suggests a commitment to authenticity and deep knowledge.

Mejores Prácticas

• •Lead with the "Why": Always start with the purpose behind the jewelry. Focus on the feeling, the transformation, and the meaning before detailing the physical attributes of the product.
• •Use Empowering Language: Incorporate words like "transform," "manifest," "essence," "inspire," and "believe" to maintain an uplifting and motivational tone.
• •Tell a Story: Frame products within a narrative. Whether it's the story of the design's inspiration, the meaning of the gemstone, or the transformation it can inspire in the wearer.
• •Speak Directly to the Individual: Use "you" and "your" to create a personal connection, making the customer feel seen and understood on their personal journey.
• •Maintain a Mystical and Elevated Aesthetic: Ensure that all accompanying visuals and website design elements reflect the unique, creative, and slightly mystical quality of the brand's tone and values.

Percepción Social

highly positive, with customers describing products as "Totally Beautiful" and "precious," recommending the store "100%". Quality and shipping speed are praised. The symbolic nature of gifts is also appreciated. Some feedback mentions packaging issues, but overall sentiment for the products is delight and satisfaction.

Ejemplos de Copy

• •It's more than a necklace. It's a reminder of the power within you. Our Pygmalion collection is crafted to help you manifest your best self. What will you transform into today? #LaCasa32 #JewelryWithMeaning #SelfTransformation
• •The Blossom Pendant isn't just an accessory; it's a symbol of your journey. Inspired by our travels and the wisdom of ancient traditions, this piece is designed to resonate with your unique essence. Wear it and feel your potential unfold. #ManifestYourBestSelf
• •Don't just give a gift, give a story. La casa 32 offers jewelry that inspires and connects. Each piece is a testament to creativity and personal transformation. Find the perfect meaningful gift for the one who is transforming their world.
• •La casa 32: Where travel and style meet. Discover imported jewelry with a soul, crafted to reflect your unique essence and inspire your journey of self-belief.
• •Make your gift unforgettable. Choose jewelry with meaning from La casa 32. Our unique, imported designs are more than just beautiful—they are symbols of empowerment and transformation, a perfect reflection of her spirit.