Tono de Marca

sophisticated, minimalist, and conscious. It leans towards being natural, understated, and evocative. The language used is often descriptive and aims to transport the individual, focusing on the olfactory experience and the inspiration behind the scents, which are often linked to nature and specific locations. There's an air of modern British sensibility – clean, not fussy, and tied to the landscape. The scientific, laboratory aspect is presented not as sterile, but as precise and thoughtful in crafting unique, evolving fragrances. The overall feel is gender-neutral and inclusive.

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Ethical Practices
• •Quality and Craftsmanship
• •Simplicity and Minimalism
• •Gender Inclusivity
• •Individuality and Personal Experience
• •Inspired by Nature

Mejores Prácticas

• •Embrace Understatement: Avoid hyperbole and overly loud claims. Let the quality and unique nature of the scents speak for themselves through evocative, not overtly salesy, language.
• •Weave in Nature and Origin: Consistently reference the natural inspirations (British landscapes, specific botanicals, global travels) that are central to the brand's identity.
• •Maintain a Minimalist and Clean Language: Mirror the product packaging and philosophy with concise, clear, and elegant prose. Avoid jargon or overly complex sentences.
• •Subtly Reinforce Ethical Commitments: Integrate mentions of sustainability, cruelty-free practices, and natural ingredients naturally within product descriptions and brand storytelling, rather than as standalone, disconnected statements.
• •Focus on the Personal Experience: Emphasize how the fragrances interact with the individual and evolve, highlighting the unique and personal journey each scent offers. Consistently use gender-neutral language.

Percepción Social

Customers and reviewers generally perceive Laboratory Perfumes as a high-quality, niche, and sophisticated brand offering unique and intriguing scents. The gender-neutral aspect is widely noted and appreciated. Their commitment to sustainability and ethical practices is a significant positive point for many consumers and reviewers. The minimalist aesthetic is seen as modern and appealing. Fragrances are often described as evocative, long-lasting, and complex, with the ability to change throughout the day. There's an appreciation for the back to basics approach combined with modern perfumery. Some reviews mention the scents being addictive and comforting.

Ejemplos de Copy

• •Introducing Canopy. Step into the quiet embrace of ancient woods. A blend of damp earth, crushed leaves, and the lingering scent of sunlight through leaves. Evolving with you, revealing its secrets throughout the day. Naturally crafted, consciously bottled.
• •Our commitment is clear: scents that stir the soul, crafted with respect for the earth. From recyclable materials to our carbon-neutral promise, experience fragrance that feels good, inside and out.
• •Beyond labels. Beyond expectations. Our fragrances are created for individuals, not genders. Discover the scent that tells your unique story.
• •More than a fragrance, it's a personal journey. Watch as the notes unfold on your skin, a subtle narrative that shifts from dawn till dusk, uniquely yours.
• •Amber. A warm, enveloping essence. The scent of windswept coasts and earthy comfort. Simple name, complex soul. Find your element.