Tono de Marca

Artistic, Spiritual, and Personal.

Valores de Marca

• •Artisanal Craftsmanship
• •Originality and Uniqueness
• •Artistic Expression
• •Quality Materials
• •Personal Connection

Mejores Prácticas

• •Always Lead with the "Story." Frame every product not just by its materials, but by the story, inspiration, or feeling behind it. Use phrases like "Inspired by," "A story of," and "Crafted to evoke." This reinforces the brand's core narrative.
• •Emphasize the Creator's Touch. Regularly mention Cornélie and the artisanal, handmade nature of the jewelry. This builds a personal connection and justifies the uniqueness and quality of the products, setting the brand apart from mass-produced competitors.
• •Use Evocative and Sensory Language. Employ descriptive words that appeal to the senses and emotions. Instead of "blue stone," use "deep blue of midnight skies." Instead of "nice bracelet," use "a talisman of serenity." This aligns with the artistic and spiritual tone.
• •Incorporate the Language of Wellness and Lithotherapy. When describing products with natural stones, gently weave in their purported meanings and benefits (e.g., "calming amethyst," "protective tiger's eye"). This speaks directly to the audience interested in spirituality and personal well-being.
• •Maintain a Tone of Elegant Sophistication. While personal and spiritual, the brand's voice should remain elegant and polished. Avoid overly casual slang or hype. The copy should mirror the "fusion of casual and sophisticated" that customers praise in the jewelry itself.

Percepción Social

Customers perceive 'laboiteamerveilles.fr' as a high-quality, trustworthy brand that delivers on its promises. The overwhelming number of positive reviews highlights satisfaction with both the products' aesthetics and their quality. The brand is seen as both elegant and distinctive. The association with a known creator, Cornélie, and media features contribute to a perception of prestige and reliability.

Ejemplos de Copy

• •Capture the deep blue of midnight skies. Our new 'Nuit Étoilée' necklace, handcrafted by Cornélie, is more than a jewel—it's a story waiting to be worn. Each lapis lazuli stone is chosen for its unique cosmic shimmer, ready to awaken your intuition and inner harmony. Discover a unique piece, discover a part of yourself. #HandmadeJewelry #Lithotherapy #ArtisanCreator #LaBoiteAMerveilles
• •In a fast-paced world, find your anchor. La boîte à merveilles offers more than handmade jewelry; we create talismans for your well-being. Each piece, born in our Strasbourg workshop, carries the soothing energy of natural stones. Let the calming power of amethyst guide your day. Shop our collection now and enjoy a 48/72h delivery. #SpiritualJewelry #Handmade #Wellness
• •Forge your path with confidence and courage. The 'Guardian' bracelet is meticulously handcrafted by our creator, Cornélie, featuring vibrant, ethically sourced Tiger's Eye beads. Known for its protective properties, this stone is your ally against doubt, reflecting negative energy and enhancing your inner strength. Each bracelet is a unique creation, a testament to the harmony of color and the power of nature. Wear it as a daily reminder of your resilience and elegance.
• •Subject: A Personal Creation from Cornélie's Workshop... Just For You. Snippet: This week, Cornélie was inspired by the first light of dawn. Discover the new 'Aurore' collection, a story of color, harmony, and renewal, crafted by hand with love and intention.
• •Headline: Where Every Jewel Tells a Story. Sub-headline: Unique, handmade creations by Cornélie. Discover artisanal jewelry that blends elegance with the soul of natural stones.