Tono de Marca

Passionate & Proud, Transparent & Honest, Empowering & Feminist, Artisanal & Quality-Focused, Conscious & Responsible, Friendly & Approachable, Playful & Creative

Valores de Marca

• •Sustainability & Eco-consciousness
• •Ethical Production & Craftsmanship
• •Female Empowerment & Sorority
• •Transparency & Honesty
• •Local Production & Community Support
• •Quality & Durability
• •Authenticity

Mejores Prácticas

• •Always Weave in Core Values: Every piece of copy, whether a product description or a social media post, should subtly or overtly reflect at least one core value (sustainability, female empowerment, craftsmanship, transparency, local). For example, instead of just "Beautiful leather bag," try "Our Amparito bag, beautifully crafted from certified recycled leather by our artisan team in Málaga."
• •Maintain a Passionate and Proud Voice, Yet Remain Approachable: Share your enthusiasm for your products and mission, but ensure the language is inclusive and welcoming. Use "we" to foster a sense of community and shared values.
• •Emphasize "Handmade" and "Local": Continuously remind your audience that the products are not mass-produced. Highlight the "Made in Málaga" aspect and the skill of your women artisans.
• •Be Transparent and Specific, Especially About Materials: Don't just say "eco-friendly." Specify "GRS certified recycled leather" or "100% plastic-free vegan biomaterial." This builds trust and credibility. When discussing challenges or behind-the-scenes, be honest.
• •Tell Stories, Don't Just Sell Products: Connect with your audience on an emotional level. Share the stories behind the bag names, the artisans, the brand's journey, or how the products fit into a conscious lifestyle. This makes the brand more memorable and relatable.

Percepción Social

Highly Regarded for Ethics and Sustainability, Valued for Quality and Design, Seen as an Empowering and Authentic Brand, Strong Customer Loyalty, Positive Word-of-Mouth

Ejemplos de Copy

• •Headline: More Than a Bag. A (Well-Made) Statement. Body: This isn't just an accessory. It's a piece of Málaga, handcrafted with recycled materials by a team of incredible women. It’s a choice for sustainability, for empowerment, for things made with heart. This is Labienhecha. Wear your values. Call to Action: Discover the story behind your next bienhecha.
• •Headline: Imperfectly Perfect. Perfectly You. Body: We don’t chase perfection; we cherish the well-made. Each stitch, each fold, tells a story of artisan hands and conscious choices. Our bags are designed for real life, by real women, for real women. Embrace the beauty of craftsmanship. Call to Action: Find your (im)perfect match.
• •Headline: By Women, For a Better World. Body: Labienhecha is more than a workshop; it's a promise. A promise to empower women, to champion local craftsmanship, and to tread lightly on our planet. Every bag you carry supports this mission. Join our movement. Call to Action: Shop with intention. Support female artisans.
• •Headline: Transparency Woven In. Body: We believe you have the right to know how your bag is made, and by whom. From our eco-certified materials to our workshop in Málaga, we’re an open book. Because sustainability isn't just a label, it's our honest way of doing things. Call to Action: See how we make it.
• •Headline: Your Everyday, Elevated. Sustainably. Body: Who says sustainable can't be stunning? Our designs blend timeless style with eco-friendly materials, because we believe in looking good while doing good. Handcrafted with love and recycled leather, ready for your everyday adventures. Call to Action: Explore our latest collection.