Tono de Marca

Trustworthy Expert and Approachable Elegance. It balances a long history, family-owned heritage, and goldsmithing tradition with modern, accessible language and customer-centric service.

Valores de Marca

• •Quality and Craftsmanship
• •Heritage and Finnish Identity
• •Trust and Transparency
• •Sustainability and Responsibility
• •Customer-Centric Service

Mejores Prácticas

• •Marry Heritage with Modernity: Balance the brand's rich history and Finnish craftsmanship with a fresh, approachable, and modern voice. Use storytelling about the family business and goldsmithing tradition for "About Us" pages and brand campaigns, while employing more direct and vibrant language for social media and sales promotions.
• •Lead with "Quality" and "Trust": Ensure that the core values of quality, trust, and Finnish craftsmanship are woven into product descriptions, ads, and key marketing messages. Always mention key trust factors like "recycled gold," "conflict-free diamonds," and "handcrafted in Finland" where relevant.
• •Use Visuals to Reinforce Tone: Maintain a consistent aesthetic on visual platforms like Instagram and Pinterest. Combine clean, high-quality product shots with lifestyle images that evoke emotion and aspirational moments (weddings, anniversaries, celebrations), reflecting the brand's role in customers' lives.
• •Adopt an "Expert-as-Friend" Voice in Customer Interactions: When responding to comments, questions, and reviews, the tone should be knowledgeable and professional, yet warm, helpful, and personal. This reinforces the perception of a trustworthy, family-run business that cares about its customers.
• •Segment Messaging by Platform and Audience: While the core tone remains consistent, tailor the expression to the platform. LinkedIn content can be more formal, focusing on corporate responsibility and company milestones. Instagram and TikTok should be more visual and emotionally driven. Facebook and email can blend promotional content with brand storytelling.

Percepción Social

Overwhelmingly positive, praised for high quality and beautiful products that often exceed expectations. Perceived as reliable, trustworthy, with fast shipping and excellent customer service. Appreciated for its dual identity as a retailer of major brands and manufacturer of the unique, high-quality Silván collection, which is recognized for Finnish design and fair pricing. Strong brand equity built on its long-standing history as a Finnish family business.

Ejemplos de Copy

• •Crafted for a lifetime of moments. Our Silván engagement rings are born from 50 years of Finnish goldsmithing tradition and made with 100% recycled gold and conflict-free diamonds. Because your love story deserves a beginning as pure and beautiful as its future. #Laatukoru #SilvanJewelry #FinnishDesign #SustainableJewelry
• •Find the one. Then find 'The One.' This Valentine's, go beyond words with a timeless piece from Laatukoru. From classic Swiss watches to breathtaking diamond pendants, our expert team is here to help you choose a gift that truly speaks. Shop online with fast, reliable delivery. #Laatukoru #ValentinesGift #GiftsForHer
• •Modern Sparkle, Timeless Savings. ✨ Our Summer Sale is on! Discover brilliant deals on selected jewelry and watches from top brands and our own Silván collection. The perfect time to treat yourself or a loved one. Shop now! #Laatukoru #JewelrySale
• •From our workshop in Finland... to your most important moment. Every Silván ring is handcrafted with passion and recycled gold. It's more than a ring, it's a legacy. 🇫🇮 #HandmadeJewelry #Goldsmith #Laatukoru #EngagementRing
• •At Laatukoru, we believe true quality is responsible. That's why our Silván diamond jewelry is crafted using 100% recycled gold and ethically sourced diamonds. It's our commitment to protecting the planet for future generations while creating heirlooms that will last for just as long. Explore our sustainable collection.