Tono de Marca

Reassuring, Professional, and Empathetic

Valores de Marca

• •Reliability & Trust
• •Customer Support & Accessibility
• •Health & Wellbeing
• •Quality
• •Clarity

Mejores Prácticas

• •Prioritize Empathy and Reassurance: Always write from a place of understanding. Use language that calms anxieties and builds confidence. Acknowledge the customer's health concerns first before presenting the product as a solution.
• •Lead with the Benefit, Support with the Feature: Start with what the customer gains (e.g., "breathe easier," "regain your energy"). Then, explain how the product feature (e.g., "high oxygen purity," "quiet operation") delivers that benefit.
• •Use Trust Signals Consistently: In all marketing materials, reiterate key trust-building points: "100% Slovak company," "certified products," "12 years of experience," "weekend support." This repetition reinforces brand reliability.
• •Maintain a Clean and Professional Voice: Avoid overly casual slang, humor, or complex medical jargon. The tone should always be clear, direct, and professional to reflect the serious nature of the products while remaining accessible.
• •Be Proactive and Responsive: Use the same helpful and professional tone from your website copy when responding to reviews, comments, and emails. Addressing criticism transparently and offering solutions, as seen on Heureka.sk, is a powerful copywriting and brand-building tool.

Percepción Social

Kyslíkovo.sk is perceived by the public as a highly reliable and customer-focused supplier of essential medical equipment. Customers view the company as a trustworthy partner, often highlighting the speed of delivery and the helpfulness of the staff. The professional advice and excellent communication are frequently mentioned in reviews, reinforcing the brand's image as an expert in its field. The brand is seen as a premium, quality provider. The only notable point of friction is the cost and lack of health insurance integration, but customers seem to understand this is largely outside the company's direct control. The company's transparent and helpful responses to criticism are well-received and further strengthen its positive reputation.

Ejemplos de Copy

• •Breathe Easier. Live Better. Certified Oxygen Therapy Delivered to Your Door.
• •Feeling the lingering effects of a respiratory illness? Fatigue and shortness of breath don't have to be your new normal. In-home oxygen therapy can support your body's natural recovery process, helping you regain energy and improve immunity. Learn more about how you can start your journey to better breathing today. #OxygenoTerapia #PostCovid #DychajteSlobodne #Kyslikovo
• •Quality you can trust, support you can count on. Our Philips EverFlo oxygen concentrators are certified, tested, and ready to use right out of the box. As a 100% Slovak company, we're here for you when you need us most. #KyslikovyKoncentrator #PhilipsEverFlo #ZdravieNaPrvomMieste
• •Oxygen Concentrator Rental. Kyslíkovo.sk - Fast & Reliable. Need an oxygen concentrator fast? We offer certified Philips EverFlo for sale or rent. Delivery across Slovakia. Call for urgent support.
• •Hi [Customer Name], to ensure your Philips EverFlo continues to run smoothly, we recommend wiping the exterior filters once a week with a damp cloth. It’s a small step that makes a big difference in performance. If you have any questions, remember we're just a phone call away.