Tono de Marca

serene, sophisticated, and minimalist; gentle, clean, and aspirational

Valores de Marca

• •Quality and Artistry
• •Minimalism and Simplicity
• •Tranquility and Well-being
• •Curated Design

Mejores Prácticas

• •Use a Serene Vocabulary: Consistently use words that evoke peace, calm, simplicity, and elegance. Examples: tranquil, serene, minimal, quiet, curated, quality, intentional, mindful, effortless, sanctuary. Avoid words that are loud, chaotic, or overly energetic.
• •Focus on "How it Feels": Write copy that emphasizes the feeling and benefit of the product, not just its features. Instead of "This is a 200gsm paper print," write "Feel the exceptional quality of our archival paper, chosen to make the artwork's colors feel rich and deep."
• •Embrace White Space: Just as the brand's aesthetic is minimalist, so too should be the copy. Keep sentences and paragraphs short. Use line breaks to create a clean, uncluttered reading experience that is easy to scan and digest.
• •Maintain a Gentle, Authoritative Tone: The brand is an expert curator. The voice should be confident and knowledgeable, but never arrogant or pushy. It guides the customer toward better choices with a gentle, reassuring tone.
• •Let Visuals and Text Work Together: Ensure the copy complements the imagery. If a photo is powerful and minimalist, the caption should be concise and impactful. The words should enhance the visual mood, not distract from it.

Percepción Social

Positively perceived by an audience valuing Scandinavian design, minimalism, and high-quality home decor. It is seen as a premium, niche brand specializing in art prints and curated items that bring Icelandic calm and style into the home, positioned as aspirational yet accessible.

Ejemplos de Copy

• •New Arrivals: The Art of Stillness. Introducing our latest collection of prints, designed to bring a quiet moment into your busy day. Each piece is a gentle reminder to breathe, pause, and find the beauty in simplicity. Discover the full collection on kyrrland.is. Shop the quiet moments.
• •Your Home is Your Sanctuary. At Kyrrland, we believe your space should be a source of peace. That’s why we curate minimalist art and decor that transform your house into a tranquil home. High-quality prints from independent artists, chosen for their ability to calm and inspire. Explore a world of calm.
• •"Flores Nocturnas 01" Print. An exploration of shape and shadow, the Flores Nocturnas print captures the quiet elegance of nature after dark. Printed on high-quality archival paper, its rich tones and minimalist composition create a sophisticated focal point for any room. A timeless piece for the modern home.
• •Subject: 5 Ways to Create a More Peaceful Living Space. Intro: In a world of constant noise, your home should be your exhale. Creating a tranquil space is not just about aesthetics; it's about nurturing your well-being. Today, we're sharing five simple ways to cultivate more calm and intention within your walls, from mindful curation to the simple power of a clean surface.
• •Slide 1 (Video of a print being framed): Quality you can see and feel. Slide 2 (Image of the framed print on a clean wall): Simple lines. Lasting impact. Slide 3 (Text overlay on a lifestyle image): Find your piece of Kyrrland. Slide 4: (Link sticker) Swipe up to explore.