Tono de Marca

Modern Elegance: approachable, yet refined; trendy, yet timeless, blending classic sophistication with youthful playfulness.

Valores de Marca

• •Authenticity and Quality: Commitment to genuine freshwater pearls, supported by GIA-trained specialists and a detailed explanation of natural origin.
• •Timelessness and Heritage: Honoring classic designs and creating pieces that are cherished heirlooms.
• •Modern Self-Expression: Encouraging customers to integrate pearls into their everyday style and signature look.
• •Accessibility: Making pearl jewelry attainable for a broader audience through reasonable pricing and flexible payment options.

Mejores Prácticas

• •Maintain the Dual Tone: Always balance elegance with accessibility. Lean into 'Heirloom' and 'Quality' for product descriptions, and adopt a 'Modern Self-Expression' voice for social media and dynamic content.
• •Lead with Value, Support with a Vibe: Start with strong value propositions (e.g., 'Genuine Freshwater Pearls') and follow with emotional, relatable copy that speaks to the modern customer's lifestyle ('your signature look').
• •Use Storytelling for Heritage: Frame classic pieces as future heirlooms, using phrases like 'honour heritage' and 'timeless elegance' to build a narrative of enduring value.
• •Speak the Language of Your Audience on Social Media: Continue using relevant hashtags, emojis, and a conversational tone. Engage with user-generated content to build community and reinforce daily wearability.
• •Ensure Consistency Across All Touchpoints: Every piece of text, from automated emails to customer service responses and packaging inserts, should reflect the 'Modern Elegance' tone for a cohesive and trustworthy brand identity.

Percepción Social

Reliable, with high-quality products and responsive customer service. Customers praise the beauty, quality, and unique designs, often for significant life events. Packaging enhances the premium feel. Overall high satisfaction, with minor critiques on product color representation in photos and third-party delivery issues.

Ejemplos de Copy

• •Just a girl who decided her Tuesday needed more pearls. ✨ Our Mina Necklace and Heirloom Chain are a match made for your everyday look. Layer up and create your own vibe. #KyotoPearl #PearlJewelry #EverydayIcons
• •Heirloom-Worthy, Everyday-Ready. Meet the Molten Collection.
• •The quintessential pearl stud, reimagined. The Quinn Earrings feature hand-selected freshwater pearls, celebrated for their unique luster. Set in 18ct Gold Plated sterling silver, they are the perfect quiet standout for your work-from-home look or the finishing touch for a night out. Timeless has never been so now.
• •Your forever starts with a touch of iridescence. Discover the Kyoto Pearl Bridal collection—timeless freshwater pearl designs to honour your most cherished moments. Hand-selected quality, guaranteed to be as unique as your love story. Shop now.
• •Don't Save Your Pearls for a Special Occasion. Make Today the Occasion. | Shop Everyday Icons.