Tono de Marca

Sophisticated, caring, trustworthy, elegant, and accessible, balancing luxury with ethical practices and a genuine love for dogs. The tone is consistently warm and engaging.

Valores de Marca

• •Quality and Durability
• •Ethical Production
• •Customization and Individuality
• •Community
• •Local Craftsmanship

Mejores Prácticas

• •Always Emphasize the Core Values: Every piece of copy should, in some way, reflect Kynook's commitment to quality, ethics, customization, or community.
• •Maintain a Sophisticated Yet Warm Tone: Use elegant language that is still approachable and demonstrates a genuine love for dogs.
• •Highlight the 'Why' Behind the Product: Don't just sell a dog scarf; sell the 'unique touch to your dog's adventures.' Don't just sell a tote bag; sell the 'perfect harmony of elegance and functionality.' This narrative approach adds value beyond the physical product.
• •Incorporate 'Made in Quebec' and Sustainable Materials: Regularly remind customers of the brand's commitment to local craftsmanship and eco-friendly choices. These are key differentiators.
• •Engage the Community with Questions and User-Generated Content: Encourage customers to share their adventures. Pose questions in social media captions like, 'Where will your Kynook accessories take you this weekend?' This reinforces the brand's community value and provides authentic content.

Percepción Social

Perceived as a high-end, trustworthy brand for dog accessories, offering a worthwhile investment due to quality, durability, and stylish design. Its commitment to ethical and sustainable practices resonates strongly with conscious consumers, and the customization option is highly valued for fostering personal connection. Seen as a brand that genuinely cares about both dogs and the planet.

Ejemplos de Copy

• •Adventure is calling, and now you can answer in style. Our Tencel tote bags, ethically crafted in Quebec, are designed for the discerning dog owner. Personalize yours today and make every outing a statement.
• •Elegance meets adventure. Treat your loyal companion to our luxurious, durable accessories, now up to 40% off. Because every journey together deserves the best.
• •Your dog is one of a kind. Their accessories should be too. Explore our customizable scarves and blankets, and add a personal touch to their comfort and style. Create a timeless piece for your timeless bond.
• •Crafted from breathable, antibacterial bamboo rayon, our customizable dog blankets offer unparalleled comfort for your furry friend. Locally made and designed for durability, it's the perfect blend of luxury and practicality for home or on the go.
• •At Kynook, we believe the bond you share with your dog is a unique adventure. That’s why we meticulously craft each accessory in Quebec, blending timeless elegance with functional design. We are committed to sustainable practices, so you can make a choice that feels good and looks great.