Tono de Marca

professional, caring, and informative

Valores de Marca

• •Quality and Innovation
• •Customer-Centricity
• •Health and Comfort
• •Trust and Transparency

Mejores Prácticas

• •Prioritize "Care" in Communication: Always frame the conversation around the customer's well-being. Whether it's a product description or a support ticket response, the underlying message should be "we are here to help you live more comfortably."
• •Be Informative, Not Just a Salesperson: Use detailed, benefit-oriented language. Instead of saying "great pillow," explain why it's great: "The orthopedic structure helps alleviate neck pain and reduce stiffness." This builds authority and trust.
• •Maintain Professionalism and Patience: In all customer interactions, especially on social media and in reviews, respond promptly, politely, and with a genuine desire to resolve the issue. This reinforces the perception of excellent service.
• •Let Customers Be the Hero: Actively leverage testimonials and reviews in marketing. Phrases like "Thier Stories, Our Pride" show that the brand values customer feedback and that real people are benefiting from the products.
• •Ensure Consistency Across All Platforms: The helpful, professional, and quality-focused tone seen on the main website must be replicated across Facebook, Lazada, Shopee, and any new channels. Create a simple brand voice guide for all employees and partners to follow.

Percepción Social

Kylin Malaysia is perceived very positively by its customers. The public sees it as a reliable and trustworthy brand that delivers high-quality products, particularly in the realm of sleep and comfort. Customers frequently highlight the effectiveness of the products (e.g., alleviating neck pain) and the excellence of the customer service. The brand is seen as professional and committed to solving customer problems, making it a reputable choice for lifestyle and home goods.

Ejemplos de Copy

• •Tossing and turning? Waking up sore? Your pillow might be the problem. The Kylin U-Neck Pillow is engineered with an ergonomic butterfly shape to provide perfect cervical support for both back and side sleepers. Choose from three firmness levels for a truly personalized sleep experience. Discover your best sleep with our 100-night risk-free trial. #KylinSleep #NeckPainRelief #ErgonomicPillow
• •Wrap yourself in pure comfort. Our Bee Comb Towels are crafted from 100% natural cotton, making them incredibly soft, quick-drying, and naturally anti-bacterial. Elevate your daily routine with a touch of hotel-like luxury. Tap to shop. #KylinHome #LuxuryTowels #CottonComfort #SelfCare
• •Experience the ideal balance of cloud-like comfort and ergonomic support. Our 7-layer hybrid mattress features a cooling pillow-top, supportive Belgium Latexco® latex, and titanium alloy pocket springs for zero motion transfer. Globally certified materials ensure it's safe for the whole family. Invest in your well-being with our 100-night trial.
• •Hello [Customer Name], feeling overwhelmed by mess? Reclaim your space with Kylin's smart storage solutions. From adjustable wardrobe shelves to minimalist pantry racks, our products are designed for durability and style. Organize your life and enjoy a more peaceful home. Shop our Home Organization collection now and get 10% off your first order.
• •Long hours sitting down? Support your back and relieve pressure with the Kylin Memory Foam set. Perfect for your office chair or car seat, this orthopedic cushion provides lumbar support to reduce back pain and improve posture. High-quality, breathable fabric for all-day comfort. 5-star rated by over 80 happy customers!