Tono de Marca

casual, niche-focused, and direct

Valores de Marca

• •Self-Expression and Identity
• •Niche Community Engagement
• •Simplicity and Accessibility
• •Patriotism

Mejores Prácticas

• •Speak the Niche Language: Use slang, terminology, and inside jokes relevant to each collection to build authenticity.
• •Focus on Identity: Frame the products as a way for customers to express who they are, using phrases like "Show your passion" or "Rep your hobby."
• •Keep it Direct and Simple: Avoid overly clever or lengthy copy; the strength is in straightforwardness, guiding the user to collections.
• •Highlight the 'Why,' Not Just the 'What': Connect the product to an emotion or memory, focusing on the experience rather than just the item.
• •Develop a Brand Story: Create an "About Us" page that solidifies the brand's identity and explains its focus on specific niches to foster a stronger connection.

Percepción Social

The brand is primarily perceived as a product-first, transactional e-commerce site for finding graphic tees related to specific interests, rather than a lifestyle brand or community-driven entity. Its public perception is neutral and directly tied to the appeal of its designs due to a lack of social media presence or customer reviews.

Ejemplos de Copy

• •Stop scrolling, start revving. Your passion isn’t just in the garage; it’s on your new favorite tee. Rep your build. Shop the Car Collection.
• •Wear the web. We took the memes out of the group chat and put them on 100% cotton. The internet is forever, and so is this drip. Find your favorite.
• •Your new gym uniform has arrived. Built for comfort, designed for motivation. Whether it's a new PR or a rest day, we've got you covered. Lift heavy, dress well.
• •Your hobbies, your humor, your shirt. At kustom tshirts, we create the designs you were already searching for. From the open road to the movie screen, find the tee that tells your story.
• •Crafted for the proud. Our patriotic collection is more than just a design; it's a statement. Wear your pride year-round with premium tees that last.