Tono de Marca

The operational brand tone (social media) is approachable, enthusiastic, and trend-aware. It uses emojis, engaging questions, and popular audio to connect with a younger, skincare-savvy audience. The language is casual and friendly, aiming to educate followers on product benefits and K-beauty routines in an accessible way. The website's tone, however, is currently conflicted and unprofessional due to misaligned content.

Valores de Marca

• •Accessibility
• •Education
• •Self-Care
• •Efficacy

Mejores Prácticas

• •Immediately Correct the Brand Story: The highest priority is to rewrite the "About Us" page on kurebeauty.ie to reflect that the business sells Korean skincare. The current nail-focused story is damaging credibility. The new story should explain *why* they chose to bring K-beauty to Ireland.
• •Define and Document a Unified Brand Voice: Decide on 3-4 core tone characteristics (e.g., "Educational," "Approachable," "Playful") and use them consistently across the website, product descriptions, emails, and all social media.
• •Focus Content on "Problem/Solution": Create copywriting that addresses specific skincare concerns of the target audience (e.g., "Tired of dull skin? This serum is your answer."). This makes the product benefits clear and relatable.
• •Build Trust Through Transparency: Use copy to explain *why* a product was chosen for the store. Talk about key ingredients and their benefits. This positions the brand as a knowledgeable and trustworthy curator, not just a reseller.
• •Create a Unique Hashtag and Narrative: Develop a unique brand narrative and hashtag (e.g., #KuredInIreland) to start building a distinct identity online. This will help differentiate the brand from the unrelated "Kure" hair and nail brands and begin to centralize customer posts and reviews.

Percepción Social

The direct social perception is limited and confined to the brand's own social media posts, where engagement appears positive but is curated. There are no significant independent reviews, forum discussions, or news articles about KURE Beauty as an Irish K-beauty retailer. The most critical perception issue is the internal contradiction on its website, which projects confusion and a lack of a clear, trustworthy brand identity, potentially deterring customers trying to validate the brand.

Ejemplos de Copy

• •✨ Your glass skin journey starts here! ✨ Just landed at KURE Beauty: The Beauty of Joseon Glow Serum. 🍯 Infused with Propolis + Niacinamide to fight inflammation and boost your radiance. Ready to get your glow on? Tap to shop now! #KbeautyIreland #KoreanSkincare #GlassSkin #BeautyOfJoseon #CureYourSkin
• •Headline: Overwhelmed by Korean skincare? We make it simple. Body: Building a K-beauty routine is easier than you think! Start with our 3-step bundle for hydrated, happy skin: a gentle cleanser, a hydrating toner, and a daily SPF. All curated in Ireland, just for you. Shop KURE Beauty and discover the secret to healthy skin. Call to Action: Shop Now
• •Title: COSRX Advanced Snail 96 Mucin Power Essence - Your holy grail for repair and hydration. Body: Why is this a global bestseller? Formulated with 96% Snail Secretion Filtrate, this essence is a powerhouse for repairing damaged skin, reducing redness, and deeply hydrating without stickiness. It improves overall skin tone and texture for a smoother, healthier complexion. Perfect for all skin types, especially those with acne scars or dehydrated skin. Add this K-beauty hero to your routine and see the difference.
• •Subject: Psst... Your Exclusive K-Beauty Offer Inside! 🤫
• •Concept: A short, trending-audio video titled "3 K-Beauty Swaps That Transformed My Skin." Visuals: Show "Before" (generic Western products) being swapped for "After" (KURE Beauty's popular Korean products like a cleansing balm, a gentle toner, and a sheet mask). Text overlay highlights the benefits: "From harsh scrubs to gentle cleansing balms." Caption: Game-changing swaps available right here in Ireland! 🇮🇪 #KBeautySwaps #SkincareRoutine #IrishBeauty