Tono de Marca

natural, caring, authentic, and minimalist, with a strong Scandinavian influence

Valores de Marca

• •Natural & Organic: A commitment to using high-quality, natural, and organic ingredients, avoiding harsh chemicals and synthetic additives.
• •Handmade Craftsmanship: Emphasizing the care and personal touch that goes into their small-scale, handmade production.
• •Sustainability & Environmental Responsibility: A stated care for both people and the environment, reflected in their ingredient choices and production philosophy.
• •Simplicity & Purity: A focus on pure ingredients and straightforward, effective products, often with a minimalist aesthetic.
• •Well-being & "Everyday Luxury": Promoting their products as a way to enhance daily life with moments of care and natural indulgence.
• •Local Connection (Roslagen, Sweden): Pride in their Swedish origin and connection to the local environment.

Mejores Prácticas

• •Always Prioritize Natural Language: Use clear, simple, and honest language. Avoid overly technical jargon or exaggerated marketing claims. Let the natural quality of the products speak for itself.
• •Emphasize "Handmade" and "Care": Consistently weave in the artisanal, small-batch nature of the products. Words like "handcrafted," " lovingly made," "carefully selected" reinforce this value.
• •Connect to Nature and Scandinavian Roots: Regularly draw inspiration from the Swedish landscape, seasons, and the ethos of simplicity and purity associated with Scandinavian design and lifestyle. Use descriptive words that evoke natural imagery.
• •Focus on Benefits and Well-being: Highlight how the products make the customer feel – cared for, soothed, refreshed, connected to nature. Speak to the "everyday luxury" and moments of self-care they offer.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual elements used (e.g., clean, natural imagery). This consistency across all platforms reinforces the brand identity.

Percepción Social

Based on the interactions observed on their social media, the brand is perceived positively by its audience. Customers and followers seem to appreciate the natural qualities of the products, the handmade aspect, and the brand's connection to Swedish nature. The engagement suggests a loyal customer base that values the brand's ethos. There's an implied trust in the quality and purity of the ingredients.

Ejemplos de Copy

• •Instagram Post (Product Focus): Embrace the gentle touch of Roslagen. Our handmade [Product Name] is crafted with the purest organic oils and botanicals, inspired by the serene Swedish landscape. Nourish your skin, naturally. #Kuranta #NaturalSkincare #HandmadeSoap #OrganicBeauty #SwedishNature
• •Facebook Ad (Brand Story Focus): From our small workshop in Roslagen, with love. At Kuranta, we believe in the power of nature to nurture. That's why every soap, every oil, is handmade with carefully selected organic ingredients. Discover the feeling of pure, honest skincare. [Link to website] #KurantaScandinavia #HandmadeWithCare #NaturalIngredients #SupportSmallBusiness
• •Website Product Description (for a Lavender Soap): Drift away with the calming aroma of our Roslagen Lavender Soap. Lovingly handmade with organic lavender essential oil and skin-softening natural butters, this bar offers a moment of tranquility in your day. Gentle enough for all skin types, it cleanses and soothes, leaving your skin feeling soft and cared for. Experience the simple luxury of nature's embrace.
• •Email Newsletter Snippet (New Product Launch): Hello [Customer Name], We're delighted to introduce a little piece of Swedish forest to your skincare ritual: our new [New Product Name]! Crafted with [Key Ingredient 1] and [Key Ingredient 2], it’s designed to [Benefit]. As always, handmade in small batches with the utmost care for your skin and our planet. Explore the goodness: [Link]
• •Social Media Story (Behind-the-Scenes): (Image/short video of soap being cut or ingredients being mixed) Text Overlay: The heart of Kuranta: pure ingredients, patient hands. ✨ #KurantaHandmade #NaturalProcess #RoslagenCraft