Tono de Marca

Passionate, creative, and approachable, reflecting a shared love for art and aiming to make it part of everyday life.

Valores de Marca

• •Accessibility of Art
• •Creativity and Quality
• •Sustainability and Responsibility

Mejores Prácticas

• •Lead with Passion for Art: Every piece of copy, from a product description to a social media caption, should stem from a genuine love and appreciation for art. Use evocative language that speaks to the beauty and emotion of the original masterpieces.
• •Emphasize 'Wearable Art': Consistently use terms like "wearable art," "masterpiece for your feet," and "art for your everyday" to reinforce the core brand concept. This positions the product as more than just an accessory.
• •Tell the Founders' Story: Humanize the brand by referencing Tako and Jesse's journey. This builds a personal connection and underscores the passion behind the company, making the brand more relatable and trustworthy.
• •Highlight Quality and Sustainability: In product-focused copy, always connect the artistic design to the tangible benefits of quality materials (organic cotton) and sustainable practices. This appeals to conscious consumers and justifies the premium nature of the product.
• •Maintain an Approachable and Creative Tone: Avoid overly academic or elitist art jargon. The goal is to make art accessible and fun. Keep the language friendly, inspiring, and creative, reflecting the product itself.

Percepción Social

Overwhelmingly positive, praised for product quality, design accuracy, and being an excellent, unique gift item. Customers appreciate quick delivery and a pleasant unboxing experience, indicating high trust.

Ejemplos de Copy

• •Don't just admire the masterpieces. Wear them. Step into the world of Van Gogh with our Starry Night socks.
• •Why should 'The Kiss' be confined to a gallery wall in Vienna? Our Gustav Klimt socks bring his golden masterpiece to your wardrobe. Crafted from soft, organic cotton, they’re a touch of timeless art and everyday comfort.
• •Art is about expression. So are your socks. Which masterpiece are you wearing today? #Kunstsokken #WearableArt #ArtOnYourFeet
• •From the Museum to Your Feet. Discover our collection of socks inspired by the world's greatest artists. Made with passion, quality, and a commitment to sustainability.
• •We're Tako and Jesse, two friends who believe art is for everyone, everywhere. That's why we started Kunstsokken: to take iconic art out of the frame and put it into your daily life. It’s more than a sock; it’s a conversation starter.