Tono de Marca

empathetic, educational, and professional

Valores de Marca

• •Understanding and Empathy
• •Quality and Craftsmanship
• •Well-being over Commands
• •Safety and Freedom
• •Community

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the owner's struggles and the dog's perspective. Use "we" to create a sense of partnership (e.g., "We help dogs and owners understand each other better").
• •Educate, Don't Just Sell: Frame product benefits around the dog's well-being and the owner's understanding. Explain the "why" behind a product's design (e.g., why a long leash is better for a dog's mental state).
• •Use Storytelling: Continue to leverage the founder's personal story and customer success stories. Narratives are more powerful and memorable than simple claims.
• •Maintain Professional Credibility: Refer to the scientific or psychological principles behind the advice. Use terms like "behavior consultant" and reference expert knowledge to build and maintain trust.
• •Keep Language Simple and Supportive: Avoid overly technical jargon. The tone should feel like a knowledgeable friend offering expert advice —approachable, clear, and always encouraging. The goal is to empower the owner, not intimidate them.

Percepción Social

Kullakuu is perceived as a highly trusted, professional, and caring brand, an authoritative resource for dog owners, and a provider of high-quality products, consistently delivering positive customer experiences.

Ejemplos de Copy

• •Freedom is a long leash. Let them explore, sniff, and be a dog. Our handmade long leashes are designed to give your best friend the space they crave while keeping them safe and secure. Because a happy walk makes for a happy dog. #Kullakuu #DogFreedom #HandmadeInEstonia
• •More Than a Pet. A Partner. Struggling with barking, pulling, or anxiety? Let's decode your dog's behavior together. Book a consultation and start building a stronger, more understanding relationship.
• •Comfort in Every Step. A harness shouldn't restrict, it should empower. Designed based on your dog's anatomy, our harnesses ensure free movement and no-pull comfort. Perfect for daily walks and grand adventures. Quality materials, handmade with love.
• •Is your dog *really* listening? What their body language is telling you.
• •From Anxious to At Peace. Understanding is the key. Small changes can make a huge difference. Learn to read your dog's signals and help them live a stress-free life. Read our latest blog post on calming signals! #DogBehavior #HappyDog #KullakuuTips