Tono de Marca

Modern & Minimalist, Exclusive, Confident & Understated

Valores de Marca

• •Quality
• •Comfort
• •Unisex Inclusivity
• •Style & Attractiveness

Mejores Prácticas

• •Lead with Confidence: Use declarative and self-assured language. Avoid hesitant or overly descriptive phrasing. The name is 'Charisma'—the copy should embody it.
• •Emphasize 'Quality' and 'Comfort' with Specifics: Instead of just saying 'high-quality,' use more evocative terms like 'premium fleece,' 'durable canvas,' or 'structured fit.' This provides tangible proof of the brand's core values.
• •Keep it Minimal and Direct: Mirror the website's aesthetic in the copy. Use short, impactful sentences. Get to the point quickly, whether it's about the product's benefit or a call to action.
• •Reinforce the Unisex Angle: Consistently use inclusive language like 'for all,' 'unisex fit,' and 'for the modern individual' to solidify this key brand value.
• •Address the Trust Deficit: The most critical immediate task is rebuilding trust. All copy, especially regarding shipping and customer service, must be transparent, clear, and reassuring. Proactively communicating shipping times and providing responsive support should be a primary focus reflected in all transactional communication.

Percepción Social

Limited and fractured, primarily characterized by skepticism and concern due to reported issues with fulfillment and communication, leading to a perception of the brand as high-risk with potential delivery problems.

Ejemplos de Copy

• •Charisma isn't found. It's worn. Welcome to the club.
• •Engineered for all-day comfort, designed for the city streets. Our high-quality fleece sweatsuits are your new uniform. #Kerizme #UnisexStreetwear
• •Your city armor. The Kəˈrizmə Utility Jacket is crafted from durable, high-quality material for a modern fit. Functional design for the man and woman in motion.
• •One style, defined by you. Kəˈrizmə offers premium, unisex streetwear that transcends labels. Shop the collection.
• •Still thinking about it? Quality, comfort, and confidence. That’s the Kəˈrizmə promise. Complete your order and enjoy express shipping.