Tono de Marca

Authentic, passionate, and community-focused, communicating with warmth, educational insight, and a clear pride in heritage and innovation.

Valores de Marca

• •Sustainability and Ethical Sourcing
• •Quality and Innovation
• •Community and Connection
• •Heritage and Authenticity

Mejores Prácticas

• •Consistently weave the brand's origin story into your marketing materials. This authentic narrative is a powerful tool for connecting with your audience on an emotional level.
• •Use your platform to educate customers about the benefits of air-roasting and the importance of ethical sourcing. This positions you as an expert and builds trust.
• •Use inclusive language and encourage interaction on your social media channels. Highlight customer stories and create a space where people feel a sense of belonging.
• •Let your passion for coffee and your values shine through in your writing. Avoid overly corporate or generic language. Be genuine and transparent in your communications.
• •Ensure all your messaging aligns with your core values of sustainability, quality, and community. This consistency will build a strong and recognizable brand identity.

Percepción Social

Largely positive, customers praise the unique smooth flavor, friendly atmosphere, and the brand's strong ethical compass, including fair trade, sustainability, and community involvement. It is recognized as a black-owned business making a positive impact, despite occasional service inconsistencies during busy times.

Ejemplos de Copy

• •Taste the Difference Air Roasting Makes. Forget everything you thought you knew about coffee. Our patented air-roasting process unlocks the true flavor of our ethically sourced Cameroonian beans, delivering a cup that's smooth, bright, and never bitter. It’s coffee, but better.
• •From Our Farm to Your Cup. Our story begins on a family coffee farm in Cameroon. By trading directly with our farmers, we ensure they receive the fair compensation they deserve. Every sip of Kribi Coffee is a testament to their hard work and our shared passion.
• •More Than a Coffee Shop. We're a Community. Step into Kribi and feel the warmth. We believe in the power of coffee to bring people together. Join us for a cup, a conversation, and a connection that goes beyond the daily grind.
• •The Future of Coffee is Here. And It's Sustainable. We're committed to a better future for coffee and our planet. Our innovative air-roasting technology not only produces a superior taste but also uses less energy. Drink coffee that’s good for you and good for the Earth.
• •Discover the Rich Flavors of Cameroon. Our single-origin beans are sourced directly from the volcanic soils of Cameroon. Experience the unique notes of caramel, red cherry, and floral undertones in every cup of our Mount Oku coffee.