Tono de Marca

Authentic, Welcoming, and Community-Oriented

Valores de Marca

• •Authenticity
• •Family
• •Tradition
• •Quality
• •Community

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the brand Herald’s tone (Authentic, Welcoming, Community-Oriented) and values. Include specific words to use (e.g., "heritage," "authentic," "family," "community") and words to avoid. This ensures anyone creating content stays consistent.
• •Prioritize Storytelling: Continue to weave the mother-daughter and generational recipe narrative into product descriptions, social media posts, and email marketing. Personal stories create a strong emotional connection and reinforce brand values.
• •Engage with the Community Consistently: Respond to all comments and messages with the established warm and appreciative tone. Ask questions in captions to encourage interaction and make followers feel like part of a conversation.
• •Use Visuals That Reflect Brand Values: Ensure all photography and videography are high-quality, clean, and appetizing. The visuals should feel both professional and warm, aligning with the homemade-yet-premium quality of the products.
• •Educate and Celebrate: Consistently create content that educates the audience about Haitian cuisine and celebrates Haitian culture. This goes beyond just selling a product; it positions the brand as a cultural ambassador, strengthening its authentic identity and building a loyal community.

Percepción Social

Positive but Diffuse.

Ejemplos de Copy

• •The soul of Haitian cooking in a jar. Our Epis is more than a marinade; it's a promise of authenticity. Made from the same family recipe passed down through generations, it’s 100% natural, 100% traditional, and 100% delicious. Bring the true taste of Haiti to your kitchen. #KreyolFlavors #HaitianFood #Epis #AuthenticFlavors #TasteOfHaiti
• •From our family's table to yours! We are so honored to see our flavors bringing your culinary creations to life. Nothing makes us happier than being a part of your family meals. Keep sharing your delicious dishes with us by tagging @kreyolflavors! What are you cooking this week? #KreyolCommunity #FamilyRecipes #HaitianCuisine #MadeWithLove #CustomerAppreciation
• •Preserving Tradition, One Flavor at a Time. Discover Authentic Haitian Tastes, Crafted from Our Family's Heritage.
• •Hi [Customer Name], Did you know our Confiture (Jam) recipe is the one my grandmother used to make every summer? It’s a flavor that takes me right back to her kitchen in Haiti. It’s stories like these that we pour into every jar. To share that feeling with you, enjoy 15% off your next order of our traditional Haitian jams. Taste the memory. Taste the love.
• •Don't just put it on Griot! 😉 #Pikliz #HaitianFood #FoodHacks #KreyolFlavors #Spicy