Tono de Marca

Friendly, personal, heartfelt, conversational, emotional, approachable, and passionate, with an endearing and playful touch.

Valores de Marca

• •Love for pets
• •Quality
• •Customer Satisfaction
• •Creativity
• •Personalization
• •Lasting Memories

Mejores Prácticas

• •Always Use Emotional and Relatable Language: Consistently use words that evoke feelings of love, companionship, and joy. Frame products not just as items, but as ways to celebrate the special bond between pets and their owners.
• •Maintain a Personal and Friendly Tone: Address the customer directly and conversationally. Incorporate storytelling, like the brand's origin story, to create a personal connection and make the brand feel more human.
• •Highlight the 'Hand-Crafted' Aspect: Regularly emphasize that the illustrations are digitally hand-drawn by artists. This differentiates the brand from competitors who may use automated processes and reinforces the value of quality and personalization.
• •Focus on the Customer's Experience and Satisfaction: In all communications, from social media to the FAQ page, prioritize the customer's journey. Clearly explain the process, from personalization to delivery, and always mention the benefit of unlimited revisions to build trust.
• •Incorporate User-Generated Content and Testimonials: Encourage customers to share photos with their custom products. Featuring these on social media and the website will reinforce the brand's community feel and provide authentic social proof, speaking directly to the positive experiences of other pet lovers.

Percepción Social

A trustworthy, customer-focused small business with a personal touch, perceived as authentic and dedicated to craftsmanship due to hand-drawn art, and highly accessible and responsive to customer needs.

Ejemplos de Copy

• •Turn your furry muse into a masterpiece! 🎨🐾 Our artists are ready to capture the unique personality of your best friend in a custom portrait. Swipe to see some of our recent transformations and tap the link in our bio to start your own!
• •Your pet is family. Celebrate that special bond with a one-of-a-kind piece from KraftyPawz. From cozy sweatshirts to stunning canvas prints, we help you keep your furry friend close, always. FREE shipping on all orders!
• •Don't just take a photo, create a memory. ✨ At KraftyPawz, we transform your favorite pet pictures into beautiful, hand-drawn illustrations that you can cherish forever. Ready to see your pet in a whole new light? Upload your image today and let the magic begin!
• •Art with Heart. Every pet has a story, and we're here to help you tell it. Discover our collection of custom-designed products, made with love and inspired by the pets who make our lives whole.
• •Wear your heart on your sleeve—and your pet on your shirt! Our custom illustration t-shirts are made from soft, high-quality fabric and feature a unique, hand-drawn portrait of your furry companion. It's more than just a t-shirt; it's a statement of love.