Tono de Marca

Passionate & Enthusiastic, Resilient & Determined, Value-Oriented & Accessible, Community-Focused, Direct & Informative, Developing & Improving

Valores de Marca

• •Safety
• •Affordability
• •Quality (Aspired/Developing)
• •Passion for Motorcycling
• •Customer Satisfaction
• •Community & Giving Back
• •Resilience & Entrepreneurship

Mejores Prácticas

• •Anchor in the Founder's Story: Continuously weave the brand's origin of resilience, passion, and the mission for affordable safety into storytelling. This provides an authentic and consistent emotional core.
• •Prioritize "Rider-to-Rider" Language: Use terminology and address concerns that resonate with motorcycle enthusiasts. Speak their language, understand their needs (safety, comfort, style, value), and avoid overly corporate jargon.
• •Balance Value with Quality Aspiration: While affordability is key, consistently highlight the quality aspects, safety certifications (like CE), material choices (e.g., "Top Grain leather"), and any improvements in design or durability. Be honest and transparent.
• •Foster Community and Engagement: Encourage user-generated content, share customer stories (with permission), and use a conversational, approachable tone in social media and customer service interactions. Make customers feel like part of the "Shark family."
• •Be Direct and Benefit-Oriented in Product Copy: Clearly articulate the practical benefits of each product feature – how it enhances safety, comfort, durability, or value for the rider. Keep descriptions informative and easy to understand.

Percepción Social

Go-To for Affordable Gear, Mixed Quality Reputation, Improving Brand, Support for a Passionate Australian Business, Concerns about Customer Service (Online/Returns), Valued for In-Store Experience

Ejemplos de Copy

• •Headline: Ride Confident, Not Broke. Gear Up with Shark Leathers. Body: Passion for the ride shouldn't break the bank. At Shark Leathers, we're riders too. That's why we deliver quality, road-tested gear directly to you, cutting out the middlemen. Protective, stylish, and built to last – because every rider deserves safety.
• •Headline: From Our Garage to Yours: Gear Born from Resilience. Body: Shark Leathers wasn't just built, it was forged. Our story is one of passion meeting pavement, and turning adversity into a mission: to make top-notch motorcycle safety accessible to all. Feel the difference dedication makes.
• •Headline: Safety You Can Trust. Prices You Can Afford. That's the Shark Promise. Body: We believe every journey should be a safe one. That's why we're committed to providing high-quality, CE-certified protection that meets the demands of the road and the needs of your wallet. Gear up with peace of mind.
• •Headline: More Than Just Leathers. It's a Community. Body: Join the Shark Leathers family! We're more than just a gear shop; we're a hub for riders who share the thrill of the open road. Follow us for tips, rider stories, and gear that’s as passionate about riding as you are. #SharkRidersAUS
• •Headline: Engineered for the Ride. Designed by Riders, For Riders. Body: Experience the difference with Shark Leathers. From custom race suits to all-weather jackets, every piece is thoughtfully designed with your safety, comfort, and style in mind. Because we know what matters when you're out there.