Tono de Marca

Aspirational yet Accessible, Warm, Positive, Engaging, Confident, Stylish, Friendly, Modern

Valores de Marca

• •Timeless Style
• •Quality and Design
• •Empowerment and Inclusivity
• •Authenticity

Mejores Prácticas

• •Maintain the "Aspirational, yet Accessible" Balance: Always pair high-end, beautiful imagery with warm, friendly, and inclusive language. Avoid jargon or overly exclusive terminology that could alienate the core audience.
• •Center the "Koukla Girl" Community: Continue to make the customer the hero. Use phrases like "Our Koukla Girls," "Spotted in Koukla," and actively share user-generated content. This reinforces the sense of community and makes customers feel seen and valued.
• •Emphasize Timelessness and Quality: In product descriptions and marketing copy, consistently use keywords like "timeless," "staple piece," "forever piece," "high-quality," and "season after season." This reinforces the brand's value proposition against fast fashion.
• •Uphold a Consistent Visual and Verbal Language on Social Media: Continue the use of signature emojis (✨, 🤍) and a positive, slightly informal, and celebratory tone in all social media captions and customer interactions. This creates a recognizable and personable brand voice.
• •Tell the Brand Story: Periodically weave in the founder's story and the brand's design inspiration (Australian and Mediterranean lifestyle) into campaigns and "About Us" content. This narrative of a brand born from passion adds a layer of authenticity that resonates with consumers.

Percepción Social

Positive, Trusted, Community-Oriented, Reliable, High-Quality

Ejemplos de Copy

• •Meet the Sofia dress ✨ Your new forever piece has arrived. Designed for sun-drenched days and unforgettable nights, this is the dress your summer wardrobe has been waiting for. Tap to make her yours. #KouklaByKatherine #KouklaGirls
• •From Mykonos to the Gold Coast, our pieces are designed to go wherever you do. Effortlessly chic, timelessly stylish, and made to create memories in. Discover the collection inspired by a lifetime of travel. Shop now for 20% off your first order.
• •Effortless Style, Season after Season. Discover our collection of timeless pieces, designed in Australia with love.
• •✨ Inside: A little something for our Koukla Girls ✨ Because we adore you... here's an exclusive 24-hour flash sale. Thank you for being part of our community!
• •Fall in love with the Elena. With her delicate floral print and soft, breathable fabric, she's the perfect blend of romance and comfort. Featuring a gentle puff sleeve and a flattering tie-front, this blouse pairs beautifully with your favorite denim or a flowing skirt. A timeless piece designed to be cherished. Made to be loved for seasons to come.