Tono de Marca

Aspirational, elegant, knowledgeable, sophisticated, and trustworthy, conveying luxury and refinement.

Valores de Marca

• •Quality and Authenticity
• •Accessibility
• •Customer-Centricity
• •Curation and Expertise
• •Luxury as Self-Care

Mejores Prácticas

• •Use an Evocative and Sensory Language
• •Reinforce the Brand Narrative
• •Highlight the 'Why' Behind the Product
• •Maintain a Consistent Voice Across All Platforms
• •Speak to the Indian Soul with a Global Accent

Percepción Social

Perceived as a high-end, reliable source for international luxury beauty products, a gateway to a luxurious lifestyle, and a trustworthy provider of authentic, effective skincare, tapping into global trends and premium quality.

Ejemplos de Copy

• •Crafted in the heart of Italy, delivered to your doorstep. Introducing the new Rejuvenating Face Serum, a potent blend of nature and science. Awaken your skin's inner luminance. Tap to begin your journey to radiant skin. #KosmiQua #LuxurySkincare #EuropeanBeauty
• •Your canvas deserves the finest. Discover a curated collection of luxury makeup from iconic European brands. From velvety foundations to vibrant lip colours, find your new favourites at KosmiQua. Shop now for a touch of everyday glamour.
• •Gentle enough for their first bath, pure enough for your peace of mind. Our European baby care collection is crafted with the utmost care for your little one's delicate skin. Explore the range of gentle, safe, and nurturing essentials.
• •An Ode to Parisian Elegance. For a limited time, receive a complimentary travel-sized gift with every order over ₹2500. Experience the art of French skincare with KosmiQua.
• •What is the one skincare secret you’ve learned that has transformed your routine? Share your wisdom with our community! #KosmiQuaCommunity #BeautyTips #SkincareSecrets